MediaGrowth Blog

Audience is the Product

Richer First Party Data, Alexi Khajavi, Questex In his MediaGrowth Executive Summit presentation, First Party Data; Audience is the Product, Alexi shared that, over the

Read More »

Total Engagement in Events

June Griffin, President, Endeavor Business Media Presenting at MediaGrowth Executive Summit 2024, Endeavor Business Media President June Griffin, shared research findings and case studies related

Read More »

Return on Performance

Tara May CEO, Aspiritech Formerly EVP, Winsight (at the time of her presentation) In her second appearance as a presenter at MediaGrowth Summit, Tara, when

Read More »

MediaGrowth Perspectives

“Quick Tips for B2B Media Executives” Dan Fink, Managing Director, Money-Media, spoke about knowledge, engagement and encouragement in a recent MediaGrowth Summit presentation. That included

Read More »

Reader Trust

Joyce Neth, VP, Audience Development and Research Watt Global Media Reader Trust and data privacy issues are ever-present and growing considerations for B2B media companies. 

Read More »

Monetizing Data Beyond Subscriptions and Advertising

The promise of turning audience demographic and behavioral data into significant profit is motivating B2B media leaders to embrace new technologies and morphing traditional media companies into data businesses. But choosing the right information to collect and the right technology to parse it is a challenge that few claim to have mastered.

Read More »