MediaGrowth Councils

In today’s rapidly changing world B2B media executives find that it is helpful to support each other with ideas, strategies and best practices. MediaGrowth Councils consist of 7-10 B2B Media Leaders. Each group meets 3-4 times a year In-Person or via GoToMeeting if you are out of town. Members discuss challenges and present on topics of their expertise to the other members. For more information, ksimonsen@mediagrowth.com, 530-268-4717.

MediaGrowth Council Overview

A group of seven to ten, non-competing B2B media executives that discuss common interests and challenges and support each other with experience and information. Council members will make a one-year commitment to the group and agree to confidentiality and active participation; contributing their expertise and knowledge.

PROPOSED FORMAT FOR MEETINGS

  • Meeting topic(s) to be decided by council members in advance.
  • MediaGrowth publishes an agenda, with the agreed-upon topic(s) to be discussed, to all council members in advance and communicate all meeting details.
  • MediaGrowth will organize meetings and facilitate communication between meetings.
  • Each council member will prepare for the discussions and bring questions, answers, resources, personal experiences, and possible solutions to related challenges.
  • Council members will control the discussion based on the majority’s interest in the topic(s).
  • In-person meetings will last for one-half day with lunch or dinner provided (Depending on the time preference of the majority of council members).
  • Private LinkedIn Group for council members to discuss topics at any time.

TOPICS DISCUSSED AT PREVIOUS MEETINGS

  • Events – staffing, frequency marketing promotion, revenue, etc.
  • Customer Data Platforms.
  • Monetizing Data.
  • Partnerships/Associations/Investments – how do they work.
  • Webinars – marketing, revenue models, list fatigue, integrated programs.
  • Audience Development – how, inside or outside, systems issues, staffing issues.
  • Research – monetization ideas, selling information, marketing, packaging.
  • International Issues – setting up your brand overseas, syndication, IP issues.
  • Editorial Quality – how to maintain, hire new editorial staff, differences in positions today.
  • Social Media – what is working, what isn’t?
  • Video – Monetizing and offsetting costs? Strategy? Hosting customer videos?
  • Native/Content/Advertorial Models – What are you selling? Labor intensive nature? Who sells? Who creates? Editorial controls.
  • E-Newsletters – list management – where? Oversaturation of messaging? Frequency? Ad models?
  • Sales – how are you structured? Inside or outside sales? Integrated media sales vs. Product experts.
  • Business of the Business – how is your management team structured? Where are accountabilities? Budgeting/proforma/cost controls. What tools do you use to track? Open book? Personnel issues?