MediaGrowth Councils
In today’s rapidly changing world B2B media executives find that it is helpful to support each other with ideas, strategies and best practices. MediaGrowth Councils consist of 7-10 B2B Media Leaders. Each group meets 3-4 times a year In-Person or via GoToMeeting if you are out of town. Members discuss challenges and present on topics of their expertise to the other members. For more information, ksimonsen@mediagrowth.com, 530-268-4717.
MediaGrowth Council Overview
A group of seven to ten, non-competing B2B media executives that discuss common interests and challenges and support each other with experience and information. Council members will make a one-year commitment to the group and agree to confidentiality and active participation; contributing their expertise and knowledge.
PROPOSED FORMAT FOR MEETINGS
- Meeting topic(s) to be decided by council members in advance.
- MediaGrowth publishes an agenda, with the agreed-upon topic(s) to be discussed, to all council members in advance and communicate all meeting details.
- MediaGrowth will organize meetings and facilitate communication between meetings.
- Each council member will prepare for the discussions and bring questions, answers, resources, personal experiences, and possible solutions to related challenges.
- Council members will control the discussion based on the majority’s interest in the topic(s).
- In-person meetings will last for one-half day with lunch or dinner provided (Depending on the time preference of the majority of council members).
- Private LinkedIn Group for council members to discuss topics at any time.
TOPICS DISCUSSED AT PREVIOUS MEETINGS
- Events – staffing, frequency marketing promotion, revenue, etc.
- Customer Data Platforms.
- Monetizing Data.
- Partnerships/Associations/Investments – how do they work.
- Webinars – marketing, revenue models, list fatigue, integrated programs.
- Audience Development – how, inside or outside, systems issues, staffing issues.
- Research – monetization ideas, selling information, marketing, packaging.
- International Issues – setting up your brand overseas, syndication, IP issues.
- Editorial Quality – how to maintain, hire new editorial staff, differences in positions today.
- Social Media – what is working, what isn’t?
- Video – Monetizing and offsetting costs? Strategy? Hosting customer videos?
- Native/Content/Advertorial Models – What are you selling? Labor intensive nature? Who sells? Who creates? Editorial controls.
- E-Newsletters – list management – where? Oversaturation of messaging? Frequency? Ad models?
- Sales – how are you structured? Inside or outside sales? Integrated media sales vs. Product experts.
- Business of the Business – how is your management team structured? Where are accountabilities? Budgeting/proforma/cost controls. What tools do you use to track? Open book? Personnel issues?