MediaGrowth Councils
“The MediaGrowth Council meets an important and previously unfulfilled need for executives Having the opportunity to discuss our business challenges and opportunities with peers gives us insights we can’t get anywhere else. And every time we meet, I make a list of new ideas I can try in our businesses.” — Roscoe Smith, CEO, 24/7 Media
MediaGrowth Executive Councils
C-Suite & EVP Leaders Connect
MediaGrowth Editorial Councils
Senior Editorial Leaders Connect
MediaGrowth Publisher / Sales VP Councils
Publishers and VPs of Sales Connect
For more than 7 years, members of the MediaGrowth community have been finding that it is helpful to connect with peers to share ideas, strategies and proven best practices. MediaGrowth Councils make it possible for media leaders with common roles and responsibilities to broaden their professional networks and knowledge. Councils are typically seven to ten executives. Topics are chosen by the members of the group.
MediaGrowth Executive Councils
C-Suite & EVP Leaders Connect
… Executives from B2B media companies that meet about four times per year. The virtual meetings last about two hours. They share challenges and solutions of C-Suite execitoves. Meets In-person before MediaGrowth Executive Summit
Discussions revolve around topics such as:
- Victories and programs that exceeded council members’ expectations.
- Top-of-mind challenges; competition, the economy, supply chain…
- Workplace / workforce issues; recruiting, restructuring, retaining talent.
- Event updates.
- Tech stack solutions. Recommendations. New technologies.
- New customer / audience requests / demands.
- Sales management, motivation, compensation, evaluation, support.
- Work / life balance strategies.
- New ideas for engaging readers.
- The current state of the B2B media & Outlook for the new future and beyond.
“I’ve found the MediaGrowth Council to be beneficial for:: 1) Peer to peer networking; 2) Hearing about successes and accomplishments from other media executives; 3) Gaining new ideas that have applications for us. Plus everyone is very nice and professional.”
— Steve Akins, EVP WATT Global Media
PROPOSED FORMAT FOR MEETINGS
- Meeting topic(s) to be decided by council members in advance.
- MediaGrowth publishes an agenda, with the agreed-upon topic(s) to be discussed, to all council members in advance and communicate all meeting details.
- MediaGrowth will organize meetings and facilitate communication between meetings.
- Each council member will prepare for the discussions and bring questions, answers, resources, personal experiences, and possible solutions to related challenges.
- Council members will control the discussion based on the majority’s interest in the topic(s).
- In-person meetings will last for one-half day with lunch or dinner provided (Depending on the time preference of the majority of council members).
- Private LinkedIn Group for council members to discuss topics at any time.
TOPICS DISCUSSED AT PREVIOUS MEETINGS
- Events – staffing, frequency marketing promotion, revenue, etc.
- Customer Data Platforms.
- Monetizing Data.
- Partnerships/Associations/Investments – how do they work.
- Webinars – marketing, revenue models, list fatigue, integrated programs.
- Audience Development – how, inside or outside, systems issues, staffing issues.
- Research – monetization ideas, selling information, marketing, packaging.
- International Issues – setting up your brand overseas, syndication, IP issues.
- Editorial Quality – how to maintain, hire new editorial staff, differences in positions today.
- Social Media – what is working, what isn’t?
- Video – Monetizing and offsetting costs? Strategy? Hosting customer videos?
- Native/Content/Advertorial Models – What are you selling? Labor intensive nature? Who sells? Who creates? Editorial controls.
- E-Newsletters – list management – where? Oversaturation of messaging? Frequency? Ad models?
- Sales – how are you structured? Inside or outside sales? Integrated media sales vs. Product experts.
- Business of the Business – how is your management team structured? Where are accountabilities? Budgeting/proforma/cost controls. What tools do you use to track? Open book? Personnel issues?
MediaGrowth Editorial Councils
Senior Editorial Leaders Connect
… Leaders from B2B media companies’ editorial teams. These councils meet virtually, once per month to discuss topics important for Editorial leaders.
Topics that have been discussed include:
- Hiring, training, motivating and retaining talent.
- Innovative methods of creating digital editorial calendars.
- Organizing the multitude of tasks senior editors must perform.
- Implementing new technology.
- New skillsets that will be needed tomorrow.
- Ways to re-purpose content.
- Maximizing reader engagement.
- Metrics for gauging value.
- How to structure editorial (responsibilities, line of reporting…)
- Measuring success for various editorial levels, from chief editor to freelancer.
“The MediaGrowth editorial council offers the unique opportunity to connect with editorial leadership in B2B spaces. The niches we find ourselves in are rarely so directly served with the insight and conversations offered by this council, which connects senior editors from multiple industries and with valuable perspectives”
— Michelle Munkeres, Executive Editor, Brief Media
MediaGrowth Publisher / Sales VP Councils
Publishers and VPs of Sales Connect
… B2B media publishers and VPs of Sales who meet virtually once per month. The group chooses topics that cover the challenges of running and marketing a brand.
Discussions revolve around topics such as:
- Recruiting quality talent from the current labor pool.
- Keeping the team motivated - Maintaining the team-feel when remote.
- New thoughts on how to market and grow events.
- Techniques to achieve the right work / life balance.
- What to consider when starting in a new market.
- Selling ads and subscriptions together.
- Creative recurring revenue streams.
- Growing 1st party data.
- Planning for the future.
- Diversifying product stack and introducing new products.
“The MediaGrowth Council allows me to hear from and interact with today’s B2B media leaders. Being able to share successes and challenges with the others B2B media executives has have helped me manage & develop my media brands, think about news ways of approaching challenges and reaffirmed some strategic growth projects that we were developing.”
— Ryan Delahanty, EVP/Sales, Gardner Business Media
Free First Meeting Trials
For more Details, Individual Membership Pricing and Corporate Membership Discounts Contact Kathi Simonsen using the form below.
