Upcoming topics include:
- AI & ChatGPT – What’s Next?
- Valuing 1st Party Data
- Events that Engage
- Excellorating Your Team
- High-Definition Lead Gen
- Subscription Time?
- Audiences’ Experiences
- Advertisers’ Expectations
- Economy Influencers
- Revenue Hunting
- DEI
- Tech Stack Newcomers
MediaGrowth Executive Summit 2024 Agenda
— Marriott’s Westin Sarasota, Florida —
Engage!
MediaGrowth Executive Summit 2024 Agenda
— Marriott’s Westin Sarasota, Florida —
Monday, February 27, 2023 | |
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2:00 PM – 7:00 PM ET | Registration, Greeting and Reconnecting with Colleagues |
3:00 PM – 3:15 PM | Welcome to MediaGrowth Executive Summit 2023 Preview of Presentations |
3:15 PM – 4:45 PM FOCUS SESSION #1 Reimagine the Vision | C-Suite – Challenges, Victories, Opportunities Technology – AI and ChatGPT Editorial – Audience, Content, Measurement Sales – Access, Expectations, Objections Audience Development – Challenges, Engagement, Retention Leadership – Teamwork Struggles and Successes |
5:00 PM – 7:00 PM | Welcome Reception |
Monday, February 5, 2024 | |
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5:00 PM – 7:00 PM | Welcome Reception in Sunny Sarasota |
Tuesday, February 28, 2023 | |
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7:00 AM – 8:00 AM ET | Breakfast |
8:00 AM – 8:05 AM | Introduction to MediaGrowth Executive Summit Kathi Simonsen, Simonsen Sales & Marketing |
8:05 AM – 8:45 AM | Presentation – “Guiding Customers with 1st Party Data” Alexi Khajavi, Group President, Questex |
8:45 AM – 9:50 AM | CEO/President Panel – “Reimagine the Future of B2B Media” Bill Carter, Chief Executive Officer, ALM Gary Fitzgerald, Chairman & Chief Executive Officer, Meister Media Worldwide Taggart Henderson, Chief Executive Officer, BNP Media |
9:50 AM – 10:00 AM | Industry Update |
10:00 AM – 10:30 AM | Break |
10:30 AM – 11:00 AM | Interview – “Developing New & Innovative Recurring Revenue Streams” Charlene Finck, President, Farm Journal |
11:00 AM – 12:15 PM FOCUS SESSION #2 Reimagine the Future | C-Suite – Planning for Economic Uncertainties Leadership – Subscriptions: Consistent Revenue The Team – Talent Needed, Hiring, Recruiting, Retaining Leadership – Monetizing Data Events – Reimagining the Audience Experience Audience Development – Premier Lead Generation |
12:15 PM – 1:30 PM | Lunch |
1:30 PM – 2:10 PM | Presentation – “Reimagining Events” Steve Corrick, CEO Americas, Comexposium |
2:10 PM – 2:20 PM | Industry Update |
2:20 PM – 3:00 PM | Presentation – “Building A Marketing Solution Model That Maximizes Audience Engagement & Delivers Premium Leads” June Griffin, President, Endeavor Business Media |
3:00 PM – 4:00 PM | Resource Provider Appointments (optional) |
4:00PM – 5:30 PM | Free Time – Informal Networking and Answering Emails – On the Beach! |
5:30 PM – 7:30 PM | Reception |
Tuesday, February 6, 2024 | |
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7:00 AM – 8:00 AM ET | Breakfast |
8:00 AM – 8:10 AM | Introduction to MediaGrowth Executive Summit Kathi Simonsen, Simonsen Sales & Marketing |
8:10 AM –8:50 AM | Keynote Presentation – “Total Engagement in Events” June Griffin, President, Endeavor Business Media |
8:50 AM – 9:50 AM | CEO Panel – “The State of B2B Media 2024” Hal Cohen, CEO, BridgeTower Media Dan Oswald, CEO, Simplify Compliance John Lerner, CEO, Breaking Media |
9:50 AM – 10:00 AM | Industry Update |
10:00 AM – 10:30 AM | Break |
10:30 AM – 11:45 AM FOCUS SESSION #1 B2B Media Now ~ Total Engagement | Interactive Roundtables on 6 Topics Critical to B2B Media Growth C-Suite – B2B Media Now – “The State of the Industry” Editorial – Audiences Now – “Engaging Readers” Sales – Customers Now – “New Expectations” Technology – Software Now – “What’s Working?” Marketing – The Message Now – “Breaking Through the Noise” Event Planning – Events Now – “Total Engagement” |
11:45 PM – 1:15 PM | Lunch |
1:15 PM – 1:50 PM | Presentation – “International Perspective of AI & ChatGPT” Cobus Heyl, Co-founder and Chief Operating Officer of Media Makers Meet (Mx3), London |
1:50 PM – 2:00 PM | Industry Update |
2:00 PM – 3:00 PM FOCUS SESSION #2 Artificial Intelligence in B2B Media | Interactive Roundtables on 6 Timely Topics, Solutions for Growth C-Suite – AI ~ Insights & Planning – “Growth Assistance” Editorial – AI ~ Prompt Engineering – “Skills Needed” Sales – AI-Powered Sales – “New Efficiencies” Technology – ANI to AGI – “Next Steps” Marketing – AI ~ Hyper-Personalization – “Individual Messaging” Event Planning – AI ~ Participant Targeting – “Wowing Attendees & Sponsors” |
3:00 PM – 4:00 PM | Resource Provider Appointments (optional) |
4:00PM – 5:30 PM | Informal Networking, Rooftop Pool, Sun… |
5:30 PM – 7:30 PM | Reception |
Wednesday, March 1, 2023 | |
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7:00 AM – 8:00 AM ET | Breakfast |
8:00 AM – 8:05 AM | Welcome Back Kathi Simonsen |
8:05 AM – 8:45 AM | Presentation“Remarkable Revenue from Special Digital Guides” Matt McCallum, CEO, Great American Media Services |
8:45 AM – 8:55 AM | Industry Update |
8:55 AM – 9:30 AM | Presentation – “Changes in Reader Behavior and Editorial Strategy” Davide Savenije, Editor-in-Chief, Industry Dive |
9:30 AM – 10:00 AM | Break |
10:00 AM – 10:40 AM | Keynote Presentation – “Self-Disruption: Recognizing Market Opportunities to Radically Innovate” Ron Spink, CEO, AC Business Media |
10:40 AM – 10:50 AM | Summit Summary |
10:50 AM – 12:00 AM FOCUS SESSION #3 Reimagine Processes & Strategies | C-Suite – Self-Disruption: Radical Opportunities Technology – Platform Performance; Tested Tools The Team – Maximizing Talent Sales/Marketing – Revenue Diversification; Buyers’ Demands, Your Plans Events/Editorial – Leveraging Content to Attract Attendees Leadership – Grooming the Next Generation; Succession Planning |
12:00 PM | Adjourn & Farewells |
Wednesday, February 7, 2024 | |
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7:00 AM – 8:00 AM ET | Breakfast |
8:00 AM – 8:05 AM | Welcome Back! Kathi Simonsen |
8:05 AM – 8:45 AM | Presentation – “Accelerate Revenue Growth with 1st Party Data, Lead Generation & Innovative Revenue Streams” Natalie Williams, VP Marketing, Aging Media / WTWH Media |
8:45 AM – 9:25 AM | Presentation – “Preparing Your Tech Stack for Subscription Models” Rob Keenen, VP/ Products, AdWeek |
9:25 AM – 9:35 AM | Industry Update |
9:35 AM – 10:05 AM | Break |
10:05 AM – 10:45 AM | Keynote Presentation – “Developing & Retaining Your Most Valuable Asset” Kerry Smith, Divisional President, Marketing & Media Group, Access Intelligence |
10:45 AM – 12:00 AM FOCUS SESSION #3 Engaging Your Team | 6 Interactive Round Tables C-Suite – Team Development – “Leadership Culture” Editorial – Maximize the Talent – “Supporting Industry Experts” Sales – Managing the Force – “Structure, Motivation, Revenue” Technology – Tech Stack – “Satisfying All Stakeholders” Leadership – Diversity, Equity & Inclusion – “The Power of ‘All'” Event Planning – Roles & Creativity – “Total Engagement” |
12:00 PM | Adjourn and Farewells |
See you at MediaGrowth Councils, MediaGrowth Excellorator
and MediaGrowth University.
