MediaGrowth Executive Summit 2023 Agenda

Hilton's Bahia Mar - Fort Lauderdale, FL

Monday, February 27, 2023
2:00 PM – 7:00 PM ET
Registration, Greeting and Reconnecting with Colleagues
3:30 PM – 3:45 PM
Welcome to MediaGrowth Executive Summit 2023
Preview of Presentations
3:45 PM – 5:15 PM
FOCUS SESSION #1

Reimagine the Vision
C-Suite – Challenges, Victories, Opportunities
Editorial – Audience, Content, Measurement
Sales – Access, Expectations, Objections
Audience Development – Challenges, Engagement, Retention
Leadership – Low Calorie Alternatives to Cookies
Leadership – Teamwork Struggles and Successes
5:30 PM – 7:30 PM
Welcome Reception
Tuesday, February 28, 2023
7:00 AM – 8:00 AM ET
Breakfast
8:00 AM – 8:05 AM
Introduction to MediaGrowth Executive Summit
Kathi Simonsen, Simonsen Sales & Marketing
8:05 AM – 8:45 AM
Presentation – “First Party Data”
Paul Miller, CEO, Questex
8:45 AM – 9:50 AM
9:50 AM – 10:00 AM
Industry Update
10:00 AM – 10:30 AM
Break
10:30 AM – 11:00 AM
Interview – “Developing New & Innovative Recurring Revenue Streams”
Heather Farley, Chief Operating Offer, Access Intelligence
11:00 AM – 12:15 PM
FOCUS SESSION #2

Reimagine the Future
C-Suite – Planning for Economic Uncertainties
Technology – Platform Performance; Tested Tools
The Team – Talent Needed, Hiring, Recruiting, Retaining
Leadership – Monetizing Data
Events – Reimagining the Audience Experience
Audience Development – Premier Lead Generation
12:15 PM – 1:30 PM
Lunch
1:30 PM – 2:10 PM
Presentation – “Reimagining Events”
Steve Corrick, CEO Americas, Comexposium
2:10 PM – 2:20 PM
Industry Update
2:20 PM – 3:00 PM
Presentation – “Building A Marketing Solution Model That Maximizes Audience Engagement & Delivers Premium Leads”
June Griffin, President, Endeavor Business Media
3:00 PM – 3:45 PM
Resource Provider Appointments (optional)
3:45 PM – 5:30 PM
Free Time – Informal Networking and Answering Emails – On the Beach!
5:30 PM – 7:30 PM
Reception
Wednesday, March 1, 2023
7:00 AM – 8:00 AM ET
Breakfast
8:00 AM – 8:05 AM
Welcome Back
Kathi Simonsen
8:05 AM – 8:45 AM
Presentation“Remarkable Revenue from Special Digital Guides”
Matt McCallum, CEO, Great American Media Services
8:45 AM – 8:55 AM
Industry Update
8:55 AM – 9:30 AM
Presentation – “Changes in Reader Behavior and Editorial Strategy”
Davide Savenije, Editor-in-Chief, Industry Dive
9:30 AM – 10:00 AM
Break
10:00 AM – 10:40 AM
Keynote Presentation – “Self-Disruption: Recognizing Market Opportunities to Radically Innovate”
Ron Spink, CEO, AC Business Media
10:40 AM – 10:50 AM
Summit Summary
10:50 AM – 12:00 AM
FOCUS SESSION #3

Reimagine Processes & Strategies
C-Suite – Self-Disruption: Radical Opportunities
Editorial – Content; Highly Valued, Highly Viewed
Publishers – Brand Management; Putting it All Together
Sales/Marketing – Revenue Diversification; Buyers’ Demands, Your Plans
Events – Leveraging Content to Attract Attendees
Leadership – Grooming the Next Generation; Succession Planning
12:00 PM
Adjourn & Farewells

See you at MediaGrowth Councils, MediaGrowth Excellorator
and MediaGrowth University.

MediaGrowth is partnering with FIPP and Renewd to better serve the B2B media community.