MediaGrowth Executive Summit 2023 Agenda
Hilton's Bahia Mar - Fort Lauderdale, FL
Monday, February 27, 2023 | |
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2:00 PM – 7:00 PM ET | Registration, Greeting and Reconnecting with Colleagues |
3:00 PM – 3:15 PM | Welcome to MediaGrowth Executive Summit 2023 Preview of Presentations |
3:15 PM – 4:45 PM FOCUS SESSION #1 Reimagine the Vision | C-Suite – Challenges, Victories, Opportunities Technology – AI and ChatGPT Editorial – Audience, Content, Measurement Sales – Access, Expectations, Objections Audience Development – Challenges, Engagement, Retention Leadership – Teamwork Struggles and Successes |
5:00 PM – 7:00 PM | Welcome Reception |
Tuesday, February 28, 2023 | |
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7:00 AM – 8:00 AM ET | Breakfast |
8:00 AM – 8:05 AM | Introduction to MediaGrowth Executive Summit Kathi Simonsen, Simonsen Sales & Marketing |
8:05 AM – 8:45 AM | Presentation – “Guiding Customers with 1st Party Data” Alexi Khajavi, Group President, Questex |
8:45 AM – 9:50 AM | CEO/President Panel – “Reimagine the Future of B2B Media” Bill Carter, Chief Executive Officer, ALM Gary Fitzgerald, Chairman & Chief Executive Officer, Meister Media Worldwide Taggart Henderson, Chief Executive Officer, BNP Media |
9:50 AM – 10:00 AM | Industry Update |
10:00 AM – 10:30 AM | Break |
10:30 AM – 11:00 AM | Interview – “Developing New & Innovative Recurring Revenue Streams” Charlene Finck, President, Farm Journal |
11:00 AM – 12:15 PM FOCUS SESSION #2 Reimagine the Future | C-Suite – Planning for Economic Uncertainties Leadership – Subscriptions: Consistent Revenue The Team – Talent Needed, Hiring, Recruiting, Retaining Leadership – Monetizing Data Events – Reimagining the Audience Experience Audience Development – Premier Lead Generation |
12:15 PM – 1:30 PM | Lunch |
1:30 PM – 2:10 PM | Presentation – “Reimagining Events” Steve Corrick, CEO Americas, Comexposium |
2:10 PM – 2:20 PM | Industry Update |
2:20 PM – 3:00 PM | Presentation – “Building A Marketing Solution Model That Maximizes Audience Engagement & Delivers Premium Leads” June Griffin, President, Endeavor Business Media |
3:00 PM – 4:00 PM | Resource Provider Appointments (optional) |
4:00PM – 5:30 PM | Free Time – Informal Networking and Answering Emails – On the Beach! |
5:30 PM – 7:30 PM | Reception |
Wednesday, March 1, 2023 | |
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7:00 AM – 8:00 AM ET | Breakfast |
8:00 AM – 8:05 AM | Welcome Back Kathi Simonsen |
8:05 AM – 8:45 AM | Presentation“Remarkable Revenue from Special Digital Guides” Matt McCallum, CEO, Great American Media Services |
8:45 AM – 8:55 AM | Industry Update |
8:55 AM – 9:30 AM | Presentation – “Changes in Reader Behavior and Editorial Strategy” Davide Savenije, Editor-in-Chief, Industry Dive |
9:30 AM – 10:00 AM | Break |
10:00 AM – 10:40 AM | Keynote Presentation – “Self-Disruption: Recognizing Market Opportunities to Radically Innovate” Ron Spink, CEO, AC Business Media |
10:40 AM – 10:50 AM | Summit Summary |
10:50 AM – 12:00 AM FOCUS SESSION #3 Reimagine Processes & Strategies | C-Suite – Self-Disruption: Radical Opportunities Technology – Platform Performance; Tested Tools The Team – Maximizing Talent Sales/Marketing – Revenue Diversification; Buyers’ Demands, Your Plans Events/Editorial – Leveraging Content to Attract Attendees Leadership – Grooming the Next Generation; Succession Planning |
12:00 PM | Adjourn & Farewells |
See you at MediaGrowth Councils, MediaGrowth Excellorator
and MediaGrowth University.
