Upcoming topics include:
- AI & ChatGPT – What’s Next?
- Valuing 1st Party Data
- Events that Engage
- Excellorating Your Team
- High-Definition Lead Gen
- Subscription Time?
- Audiences’ Experiences
- Advertisers’ Expectations
- Economy Influencers
- Revenue Hunting
- DEI
- Tech Stack Newcomers
MediaGrowth Executive Summit 2026 Agenda to Come
Network with Senior Executive Peers in B2B Media
Expand Revenue!
— April 16th and 17th, Chicago —
Discount block deadline is past but we do have a few rooms at the same discounted price. Register for MGES and then email ksimonsen@mediagrowth.com to receive a link to reserve your room.
Discount block deadline is past but we do have a few rooms at the same discounted price. Register for MGES and then contact Kathi Simonsen to receive a link to reserve your room.
MediaGrowth Executive Summit 2025 Agenda
Monday, February 3, 2025 | |
|---|---|
2:00 PM – 4:00 PM | Pre-Summit Three Tracks for Peer-to-Peer Facilitated Discussion specifically for: VPs, Directors and Managers of • Editorial – Evolving Audience Needs, Team Structures, Multiple Demands that Limit Time to Create Content • Sales & Marketing – Tools for Revenue Growth, Motivating the Team, New Customer Expectations, Lead Generation Using AI to Create Personas for Targeted Messaging • AI & Technology – Effective Tools, Creating Personas, Trends, Effective Users for Revenue Growth, New Skills Needed |
5:00 PM – 7:00 PM | Welcome Reception |
Tuesday, February 4, 2025 | |
|---|---|
7:00 AM – 8:00 AM ET | Breakfast |
8:00 AM – 8:10 AM | Introduction to MediaGrowth Executive Summit Kathi Simonsen, CEO, MediaGrowth |
8:10 AM – 8:50 AM | Keynote Presentation – Case Studies of Innovative Products that Grow Revenue & Winning Team Cultures Cathilea Robinett, CEO, e.Republic |
8:50 AM – 9:00 AM | Industry Update |
9:00 AM – 10:00 AM FOCUS SESSION #1 Excellorating Revenue Opportunities! | Interactive Focus Sessions on Topics Critical to B2B Media Growth C-Suite – Determining the Direction and Pace of Revenue Growth Editorial – Excellorating Revenue Growth with Compelling Content Sales – Upselling Campaigns with New Revenue Opportunities Technology – Managing the Right Technologies to Support the Organization Mid Management – Revenue-Generating Strategies Event Planning – Less is More: How to Optimize an Event Portfolio to Drive Growth Leadership – Issues for Small Companies |
10:00 AM – 10:30 AM | Break |
10:30 AM – 11:35 AM |
CEO Panel – B2B Media – the Realities and Possibilities in 2025 and Beyond
Dan Fink, U.S. Managing Director, Financial Times Specialist John Royall, CEO, Gulf Energy Information Scott Jamieson, CEO, Annex Business Media Moderator: Jessica Cole, President and CEO, Becker’s Healthcare |
11:35 AM – 11:45 AM | Industry Update |
11:45 PM – 1:15 PM | Lunch |
1:15 PM – 1:45 PM | Presentation –
Monetizing Content Across Multiple Platforms Sandy Almendarez, VP / Content, Informa |
1:45 PM – 2:45 PM FOCUS SESSION #2 B2B Media; Now … and What’s Coming in 2025 and Beyond? | Interactive Focus Sessions
C-Suite – SWOT, Strategic Planning, Economic Issues Editorial – Creating and Delivering Content – “Who, What, When, Where?” Sales – Reaching and Responding to Impress Today’s / Tomorrow’s Buyers Technology – Handling the “Now” Challenges While foreseeing the “Next” Ones Marketing – Will Marketing Messages Need to Evolve Going Forward? Publishers – What Will the Future Team Need to Know… Do… Be? Leadership – Winning Team Cultures |
2:45 PM – 3:15 PM | Presentation – Alternative Revenue Streams to Navigate Changing B2B Waters Randall Friedman, CEO, John Wall Street |
3:15 PM – 4:15 PM | 1-on-1 Appointments with Sponsors (optional) |
4:15PM – 5:30 PM
| Informal Networking |
5:30 PM – 7:30 PM | Reception |
Wednesday, February 5, 2025 | |
|---|---|
7:00 AM – 8:00 AM | Breakfast |
8:00 AM – 8:05 AM | Greetings Kathi Simonsen, CEO, MediaGrowth |
8:05 AM – 8:35 AM | Presentation – The Next AI – Six Strategies for Leveraging AI Sabra Fiala, Assoc. VP of Marketing, Stamats Communications |
8:35 AM – 9:35 AM | Executive Sales Panel — Hiring, Training & Motivating the Team, Lead Gen, High Revenue Products Cathleen Lavelle, Vice President/ Sales, Simplify Compliance Paul Andrews, Chief Revenue Officer, Endeavor Business Media Alister Willams, Senior Vice President/Sales, KHL Media Moderator: Kathi Simonsen, CEO, MediaGrowth |
9:35 AM – 9:45 AM | Industry Update |
9:45 AM – 10:15 AM | Break |
10:15 AM – 10:55 AM | Executive Discussion – Maximizing Event Revenue Rhiannon James, Group President, Questex & Jennifer Woods, Vice President, Questex |
10:55 AM – 11:00 AM | Summit Summary – Thanks for Coming! Kathi Simonsen |
11:00 AM – 12:00 PM FOCUS SESSION #3 Events, AI, Data, Customers, Sponsors, and Other Fun Issues | Interactive Focus Sessions on 6 Timely Topics, Solutions for Growth C-Suite – How Should Media Leaders Be Spending Their Valuable Time? Editorial – How Do Editorial Creators Best Serve Their Communities? Sales – How Do Sales Professionals Become Customers’ Thought Leaders? Brand Manager – Exploring AI Trends Going Forward Marketing – Customers; Identifying, Understanding, Segmenting and Reaching Event Planning – Less is More: Optimize an Event Portfolio to Drive Growth Leadership – Issue for Privately-Held Companies |
12:00 PM | Adjourn and Farewells |
See you at MediaGrowth Councils, MediaGrowth Excellorator
and MediaGrowth University.
