Upcoming topics include:

MediaGrowth Executive Summit 2024 Agenda

Network with Senior Executive Peers in B2B Media

Engage!
— Marriott’s Westin Sarasota, Florida —
Discount block deadline is past but we do have a few rooms at the same discounted price. Register for MGES and then email ksimonsen@mediagrowth.com to receive a link to reserve your room.
Discount block deadline is past but we do have a few rooms at the same discounted price. Register for MGES and then contact Kathi Simonsen to receive a link to reserve your room.

MediaGrowth Executive Summit 2024 Agenda

— Marriott’s Westin Sarasota, Florida —

Monday, February 27, 2023
2:00 PM – 7:00 PM ET
Registration, Greeting and Reconnecting with Colleagues
3:00 PM – 3:15 PM
Welcome to MediaGrowth Executive Summit 2023
Preview of Presentations
3:15 PM – 4:45 PM
FOCUS SESSION #1

Reimagine the Vision
C-Suite – Challenges, Victories, Opportunities
Technology – AI and ChatGPT
Editorial – Audience, Content, Measurement
Sales – Access, Expectations, Objections
Audience Development – Challenges, Engagement, Retention
Leadership – Teamwork Struggles and Successes
5:00 PM – 7:00 PM
Welcome Reception
Monday, February 5, 2024
2:00 PM – 4:00 PM
Pre-Conference — Triton Ballroom
Three Tracks for Peer-to-Peer Facilitated Discussion specifically for:
VPs, Directors and Managers of
• Editorial
• Sales & Marketing
• Technology
5:00 PM – 7:00 PM
Welcome Reception — EVOQ Terrace
Tuesday, February 28, 2023
7:00 AM – 8:00 AM ET
Breakfast
8:00 AM – 8:05 AM
Introduction to MediaGrowth Executive Summit
Kathi Simonsen, Simonsen Sales & Marketing
8:05 AM – 8:45 AM
Presentation – “Guiding Customers with 1st Party Data”
Alexi Khajavi, Group President, Questex
8:45 AM – 9:50 AM
9:50 AM – 10:00 AM
Industry Update
10:00 AM – 10:30 AM
Break
10:30 AM – 11:00 AM
Interview – “Developing New & Innovative Recurring Revenue Streams”
Charlene Finck, President, Farm Journal
11:00 AM – 12:15 PM
FOCUS SESSION #2

Reimagine the Future
C-Suite – Planning for Economic Uncertainties
Leadership – Subscriptions: Consistent Revenue
The Team – Talent Needed, Hiring, Recruiting, Retaining
Leadership – Monetizing Data
Events – Reimagining the Audience Experience
Audience Development – Premier Lead Generation
12:15 PM – 1:30 PM
Lunch
1:30 PM – 2:10 PM
Presentation – “Reimagining Events”
Steve Corrick, CEO Americas, Comexposium
2:10 PM – 2:20 PM
Industry Update
2:20 PM – 3:00 PM
Presentation – “Building A Marketing Solution Model That Maximizes Audience Engagement & Delivers Premium Leads”
June Griffin, President, Endeavor Business Media
3:00 PM – 4:00 PM
Resource Provider Appointments (optional)
4:00PM – 5:30 PM
Free Time – Informal Networking and Answering Emails – On the Beach!
5:30 PM – 7:30 PM
Reception
Tuesday, February 6, 2024
7:00 AM – 8:00 AM ET
Breakfast — Coral Bay-Tides
8:00 AM – 8:10 AM
Introduction to MediaGrowth Executive Summit — Triton Ballroom
Kathi Simonsen, CEO, MediaGrowth
8:10 AM –8:50 AM
Keynote Presentation – “Adapting B2B Media to Gen AI’s Dynamic Terrain” — Triton Ballroom
Brian Stoller, Chief Marketing Officer, FOUNDRY (an IDG, Inc. Company)
8:50 AM – 9:00 AM
Industry Update
9:00 AM – 10:00 AM
FOCUS SESSION #1

Artificial Intelligence in B2B Media
Interactive Roundtables on 7 Timely Topics, Solutions for Growth — Triton Ballroom
C-Suite – AI – Insights & Planning – “Growth Assistance”
Editorial – AI – Prompt Engineering – “Skills Needed”
Sales – AI-Powered Sales – “New Efficiencies”
Technology – ANI to AGI – “Next Steps”
Marketing – AI – Hyper-Personalization – “Individual Messaging”
Event Planning – AI – Participant Targeting – “Wowing Attendees & Sponsors”
Publishers – AI – For the Brand – “What’s Next?”
10:00 AM – 10:30 AM
Break
10:30 AM – 11:35 AM
11:35 AM – 11:45 AM
Industry Update — Triton Ballroom
11:45 PM – 1:15 PM
Lunch — EVOQ Terrace
1:15 PM – 2:15 PM
FOCUS SESSION #2

B2B Media Now – Total Engagement
Interactive Roundtables on 7 Topics Critical to B2B Media Growth — Triton Ballroom
C-Suite – B2B Media Now – “The State of the Industry”
Leadership – Diversity, Equity & Inclusion – “The Power of All”
Editorial – Audiences Now – “Engaging Readers”
Sales – Customers Now – “New Expectations”
Technology – Software Now – “What’s Working?”
Marketing – The Message Now – “Breaking Through the Noise”
Event Planning – Events Now – “Total Engagement”
2:15 PM – 2:50 PM
Presentation – “Total Engagement in Events” — Triton Ballroom
June Griffin, President, Endeavor Business Media
2:50 PM – 3:00 PM
Industry Update — Triton Ballroom
3:00 PM – 4:00 PM
Resource Provider Appointments (optional) — Triton Ballroom
4:00PM – 5:30 PM
Informal Networking, Rooftop Pool, Sun…
5:30 PM – 7:30 PM
Reception — EVOQ Terrace
Wednesday, March 1, 2023
7:00 AM – 8:00 AM ET
Breakfast
8:00 AM – 8:05 AM
Welcome Back
Kathi Simonsen
8:05 AM – 8:45 AM
Presentation“Remarkable Revenue from Special Digital Guides”
Matt McCallum, CEO, Great American Media Services
8:45 AM – 8:55 AM
Industry Update
8:55 AM – 9:30 AM
Presentation – “Changes in Reader Behavior and Editorial Strategy”
Davide Savenije, Editor-in-Chief, Industry Dive
9:30 AM – 10:00 AM
Break
10:00 AM – 10:40 AM
Keynote Presentation – “Self-Disruption: Recognizing Market Opportunities to Radically Innovate”
Ron Spink, CEO, AC Business Media
10:40 AM – 10:50 AM
Summit Summary
10:50 AM – 12:00 AM
FOCUS SESSION #3

Reimagine Processes & Strategies
C-Suite – Self-Disruption: Radical Opportunities
Technology – Platform Performance; Tested Tools
The Team – Maximizing Talent
Sales/Marketing – Revenue Diversification; Buyers’ Demands, Your Plans
Events/Editorial – Leveraging Content to Attract Attendees
Leadership – Grooming the Next Generation; Succession Planning
12:00 PM
Adjourn & Farewells
Wednesday, February 7, 2024
7:00 AM – 8:00 AM
Breakfast — Coral Bay-Tides
8:00 AM – 8:05 AM
Welcome Back! — Triton Ballroom
Kathi Simonsen
8:05 AM – 8:45 AM
Presentation – “Accelerate Revenue Growth with 1st Party Data,
Lead Generation & Innovative Revenue Streams”
— Triton Ballroom
Natalie Williams, VP Marketing, Aging Media / WTWH Media
8:45 AM – 9:25 AM
Presentation – “Preparing Your Tech Stack for Subscription Models” — Triton Ballroom
Rob Keenen, VP/ Products, AdWeek
9:25 AM – 9:35 AM
Industry Update — Triton Ballroom
9:35 AM – 10:05 AM
Break
10:05 AM – 10:45 AM
Keynote Presentation – “Developing & Retaining Your Most Valuable Asset” — Triton Ballroom
Kerry Smith, Divisional President, Marketing & Media Group, Access Intelligence
10:45 AM – 10:50 AM
Summit Summary ~ Thanks for Coming! –
Kathi Simonsen, CEO, MediaGrowth
10:50 AM – 12:00 AM
FOCUS SESSION #3

Engaging Your Team
6 Interactive Round Tables — Triton Ballroom
C-Suite – Team Development – “Leadership Culture”
Editorial – Maximize the Talent – “Supporting Industry Experts”
Sales – Managing the Force – “Structure, Motivation, Revenue”
Marketing – 1st Party Data – “Lead Gen and Revenue”
Technology – Tech Stack – “Satisfying All Stakeholders”
Leadership – Subscriptions – “Revenue from Readers”
12:00 PM
Adjourn and Farewells

See you at MediaGrowth Councils, MediaGrowth Excellorator
and MediaGrowth University.

MediaGrowth is partnering with FIPP and Renewd to better serve the B2B media community.