Upcoming topics include:

MediaGrowth Executive Summit 2026 Agenda to Come

Network with Senior Executive Peers in B2B Media

Expand Revenue!
— April 16th and 17th, Chicago —
Discount block deadline is past but we do have a few rooms at the same discounted price. Register for MGES and then email ksimonsen@mediagrowth.com to receive a link to reserve your room.
Discount block deadline is past but we do have a few rooms at the same discounted price. Register for MGES and then contact Kathi Simonsen to receive a link to reserve your room.

MediaGrowth Executive Summit 2025 Agenda

Monday, February 3, 2025
2:00 PM – 4:00 PM
Pre-Summit
Three Tracks for Peer-to-Peer Facilitated Discussion specifically for:
VPs, Directors and Managers of
• Editorial – Evolving Audience Needs, Team Structures, Multiple Demands that Limit Time to Create Content
• Sales & Marketing – Tools for Revenue Growth, Motivating the Team, New Customer Expectations, Lead Generation Using AI to Create Personas for Targeted Messaging
• AI & Technology – Effective Tools, Creating Personas, Trends, Effective Users for Revenue Growth, New Skills Needed
5:00 PM – 7:00 PM
Welcome Reception
Tuesday, February 4, 2025
7:00 AM – 8:00 AM ET
Breakfast
8:00 AM – 8:10 AM
Introduction to MediaGrowth Executive Summit
Kathi Simonsen, CEO, MediaGrowth
8:10 AM – 8:50 AM
Keynote Presentation – Case Studies of Innovative Products that Grow Revenue & Winning Team Cultures
Cathilea Robinett, CEO, e.Republic
8:50 AM – 9:00 AM
Industry Update
9:00 AM – 10:00 AM
FOCUS SESSION #1

Excellorating Revenue Opportunities!
Interactive Focus Sessions on Topics Critical to B2B Media Growth
C-Suite – Determining the Direction and Pace of Revenue Growth
Editorial – Excellorating Revenue Growth with Compelling Content
Sales – Upselling Campaigns with New Revenue Opportunities
Technology – Managing the Right Technologies to Support the Organization
Mid Management – Revenue-Generating Strategies
Event Planning – Less is More: How to Optimize an Event Portfolio to Drive Growth
Leadership – Issues for Small Companies
10:00 AM – 10:30 AM
Break
10:30 AM – 11:35 AM
11:35 AM – 11:45 AM
Industry Update
11:45 PM – 1:15 PM
Lunch
1:15 PM – 1:45 PM
Presentation – Monetizing Content Across Multiple Platforms
Sandy Almendarez, VP / Content, Informa
1:45 PM – 2:45 PM
FOCUS SESSION #2

B2B Media; Now … and What’s
Coming in 2025 and Beyond?
Interactive Focus Sessions
C-Suite – SWOT, Strategic Planning, Economic Issues
Editorial – Creating and Delivering Content – “Who, What, When, Where?”
Sales – Reaching and Responding to Impress Today’s / Tomorrow’s Buyers
Technology – Handling the “Now” Challenges While foreseeing the “Next” Ones
Marketing – Will Marketing Messages Need to Evolve Going Forward?
Publishers – What Will the Future Team Need to Know… Do… Be?
Leadership – Winning Team Cultures
2:45 PM – 3:15 PM
Presentation – Alternative Revenue Streams to Navigate Changing B2B Waters
Randall Friedman, CEO, John Wall Street
3:15 PM – 4:15 PM
1-on-1 Appointments with Sponsors (optional)
4:15PM – 5:30 PM
Informal Networking
5:30 PM – 7:30 PM
Reception
Wednesday, February 5, 2025
7:00 AM – 8:00 AM
Breakfast
8:00 AM – 8:05 AM
Greetings Kathi Simonsen, CEO, MediaGrowth
8:05 AM – 8:35 AM
Presentation – The Next AI – Six Strategies for Leveraging AI
Sabra Fiala, Assoc. VP of Marketing, Stamats Communications
8:35 AM – 9:35 AM
Executive Sales Panel — Hiring, Training & Motivating the Team, Lead Gen, High Revenue Products
Cathleen Lavelle, Vice President/ Sales, Simplify Compliance
Paul Andrews, Chief Revenue Officer, Endeavor Business Media
Alister Willams, Senior Vice President/Sales, KHL Media
Moderator: Kathi Simonsen, CEO, MediaGrowth
9:35 AM – 9:45 AM
Industry Update
9:45 AM – 10:15 AM
Break
10:15 AM – 10:55 AM
10:55 AM – 11:00 AM
Summit Summary – Thanks for Coming!
Kathi Simonsen
11:00 AM – 12:00 PM
FOCUS SESSION #3

Events, AI, Data, Customers,
Sponsors, and Other Fun Issues
Interactive Focus Sessions on 6 Timely Topics, Solutions for Growth
C-Suite – How Should Media Leaders Be Spending Their Valuable Time?
Editorial – How Do Editorial Creators Best Serve Their Communities?
Sales – How Do Sales Professionals Become Customers’ Thought Leaders?
Brand Manager – Exploring AI Trends Going Forward
Marketing – Customers; Identifying, Understanding, Segmenting and Reaching
Event Planning – Less is More: Optimize an Event Portfolio to Drive Growth
Leadership – Issue for Privately-Held Companies
12:00 PM
Adjourn and Farewells

See you at MediaGrowth Councils, MediaGrowth Excellorator
and MediaGrowth University.

MediaGrowth is partnering with FIPP and Renewd to better serve the B2B media community.