MediaGrowth Blog

Resources for B2B Media Leaders

This blog is for B2B media executives to address the challenges they face in the ever changing world of B2B media. It contains Case Studies from Thought Leaders in the industry. It also contains content from the speakers at MediaGrowth Summit who discussed the current trends in B2B media. 

No One Has All the Answers, Everyone Has a Few.


Return on Performance

Tara May CEO, Aspiritech Formerly EVP, Winsight (at the time of her presentation) In her second appearance as a presenter at MediaGrowth Summit, Tara, when

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MediaGrowth Perspectives

“Quick Tips for B2B Media Executives” Dan Fink, Managing Director, Money-Media, spoke about knowledge, engagement and encouragement in a recent MediaGrowth Summit presentation. That included

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Reader Trust

Joyce Neth, VP, Audience Development and Research Watt Global Media Reader Trust and data privacy issues are ever-present and growing considerations for B2B media companies. 

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Monetizing Data Beyond Subscriptions and Advertising

The promise of turning audience demographic and behavioral data into significant profit is motivating B2B media leaders to embrace new technologies and morphing traditional media companies into data businesses. But choosing the right information to collect and the right technology to parse it is a challenge that few claim to have mastered.

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