WEBINAR: Hamid Benbrahim, Head of Data and AI at Thomas, gave an excellent presentation of how to make money on data in today’s challenging world.
Jeff Litvak, CEO, Adweek shared excellent insights with a question and answer session about how the virus response is affecting B2B media teams and what best practices are being implemented to: Support the Industry’s Most Valuable Resource, the employee team.
WEBINAR: Three B2B Media Leaders: Paul Tourbaf, EVP, Hanley Wood, Mariah Obiedzinski, Director of Content, Stamats Business Media and George Fox, CEO/Partner, Allured Business Media.
The promise of turning audience demographic and behavioral data into significant profit is motivating B2B media leaders to embrace new technologies and morphing traditional media companies into data businesses. But choosing the right information to collect and the right technology to parse it is a challenge that few claim to have mastered.