This blog is for B2B media executives to address the challenges they face in the ever changing world of B2B media. It contains Case Studies from Thought Leaders in the industry. It also contains content from the speakers at MediaGrowth Summit who discussed the current trends in B2B media.
No One Has All the Answers, Everyone Has a Few.
Jeff Litvak, CEO, Adweek shared excellent insights with a question and answer session about how the virus response is affecting B2B media teams and what best practices are being implemented to: Support the Industry’s Most Valuable Resource, the employee team.
Dan Fink, President, Money-Media Discusses Revenue From Subscriptions and Paywalls: The Value Proposition. This is an excellent way to mitigate the loss of revenue in difficult times.
Building and Growing a Date and Platform Company
WEBINAR: Two B2B Media Leaders: Eric Bearly, Chief Digital Officer, Bobit Business Media, Brian Cuthbert, Group VP, Diversified Communications.
WEBINAR: Three B2B Media Leaders: Paul Tourbaf, EVP, Hanley Wood, Mariah Obiedzinski, Director of Content, Stamats Business Media and George Fox, CEO/Partner, Allured Business Media.
Chris Keating Group President, Winsight Media At MediaGrowth Summit 20/20 Chris Keating will share how Winsight’s Trade Show, Conferences and Small Events keep Sponsors coming
Frank Sennett Director, Digital Products & Strategy, Crain’s City Books Frank Sennett develops and launches new media products across digital and print platforms. We asked
Mariah Obiedzinski Sr. Director of Content Services, Stamats The Effective Content Marketing Mindset Mariah will be presenting Content Marketing strategies at MediaGrowth Summit 20/20. We asked
Joyce Neth, VP, Audience Development and Research Watt Global Media Reader Trust and data privacy issues are ever-present and growing considerations for B2B media companies.
Emily Howard, Publisher American Painting Contractor American Painting Contractor produces creative video series that highlight and serve the needs of its audience and advertisers in
The promise of turning audience demographic and behavioral data into significant profit is motivating B2B media leaders to embrace new technologies and morphing traditional media companies into data businesses. But choosing the right information to collect and the right technology to parse it is a challenge that few claim to have mastered.
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