Increasing Sales Result: Managing the Sales Team
A recent MediaGrowth Excellorator interview with Amy Schwandt, Chief Revenue Officer of AC Business Media, turned into a great discussion/advice session on B2B media sales
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Design and Marketing Profitable In-Person Events
Kevin Gray, Vice President, Technology, Media & Telecom Kevin oversees the sales, operations, P&L, and programming for more than 25 Questex in-person and virtual events
Task Forces – that Move the Company Forward: Collaborative Solutions
Chris Ferrell, CEO, Endeavor Business Media MediaGrowth was excited to have Chris speak at a Summit meeting about the company culture he and his people
Successful Model for Driving Reader Revenue
Dan Fink, President, Money-Media Discusses Revenue From Subscriptions and Paywalls: The Value Proposition. This is an excellent way to mitigate the loss of revenue in difficult times.
Reimagining Must-Attend Events
Steve Corrick, Chief Executive Officer Americas, Comexposium Steve Corrick leads the Americas subsidiary of Comexposium, a global events company which organizes over 150 events in
Pivoting to Dramatic Changes in Events
Roberta Muller, SVP, Product Development, Northstar Travel Group In a recent MediaGrowth Excellorator interview, Roberta Muller shared how Northstar, with 60% of its revenue coming
Return on Performance
Tara May CEO, Aspiritech Formerly EVP, Winsight (at the time of her presentation) In her second appearance as a presenter at MediaGrowth Summit, Tara, when
The Role of Editors in Sales Calls
Travis Hessman VP of Content, Endeavor Business Media Travis Hessman spoke to a MediaGrowth group of B2B media executives and was asked the question, “What
Artificial Intelligence for B2B Media: More time for innovation
Sebastian Mayeres, CEO, knk Publishing Software We need to go faster to digitize products that are not digitized yet. In a recent MediaGrowth webinar, Sebastian
The Sustainability Expectation
James Hewes, CEO, FIPP Speaking to a group of B2B media executives at a recent MediaGrowth presentation, James Hewes, CEO of FIPP, a leading international
Maximize Revenue From Award Programs: Growing Your Company & Your Community
Clayton Collins, CEO, HW Media Successful Award Programs – Part of the B2B Media Content and Commerce Flywheel In a recent MediaGrowth Excellorator interview, we
ABM (Account-Based Marketing) for B2B Publishers
Chris DeMartine, Group Account Director, Programmatic B2B Most account-based marketing platforms are built for large businesses, and Account-Based Marketing (ABM) vendors often have high minimums
MediaGrowth Perspectives
“Quick Tips for B2B Media Executives” Dan Fink, Managing Director, Money-Media, spoke about knowledge, engagement and encouragement in a recent MediaGrowth Summit presentation. That included
Implementing a Unique Model – Data and Tribal Knowledge
Craig Fuller, CEO, Freight Waves shared extremely informative information on the many innovations that he has developed that have given his company 200% growth in a down year. His company has a very innovative model.
The Challenges and Opportunities of Monetizing Data
WEBINAR: Hamid Benbrahim, Head of Data and AI at Thomas, gave an excellent presentation of how to make money on data in today’s challenging world.
Increase Productivity with Strategies for Reducing Employee Stress
Jeff Litvak, CEO, Adweek shared excellent insights with a question and answer session about how the virus response is affecting B2B media teams and what best practices are being implemented to: Support the Industry?s Most Valuable Resource, the employee team.
Publishing is Dead, Long Live the Platform
Building and Growing a Date and Platform Company
Mitigating Event Disruption
WEBINAR: Two B2B Media Leaders: Eric Bearly, Chief Digital Officer, Bobit Business Media, Brian Cuthbert, Group VP, Diversified Communications.
B2B Media Executives Discuss New Strategies for Events
WEBINAR: Three B2B Media Leaders: Paul Tourbaf, EVP, Hanley Wood, Mariah Obiedzinski, Director of Content, Stamats Business Media and George Fox, CEO/Partner, Allured Business Media.
Adventures in Structured Networking
Chris Keating Group President, Winsight Media At MediaGrowth Summit 20/20 Chris Keating will share how Winsight’s Trade Show, Conferences and Small Events keep Sponsors coming
Mobile Access to B2B Media Content
Frank Sennett Director, Digital Products & Strategy, Crain’s City Books Frank Sennett develops and launches new media products across digital and print platforms. We asked
Conversion-Centered Content Strategies
Mariah Obiedzinski Sr. Director of Content Services, Stamats The Effective Content Marketing Mindset Mariah will be presenting Content Marketing strategies at MediaGrowth Summit 20/20. We asked
Reader Trust
Joyce Neth, VP, Audience Development and Research Watt Global Media Reader Trust and data privacy issues are ever-present and growing considerations for B2B media companies.
Creative Video from American Painting Contractor
Emily Howard, Publisher American Painting Contractor American Painting Contractor produces creative video series that highlight and serve the needs of its audience and advertisers in
Monetizing Data Beyond Subscriptions and Advertising
The promise of turning audience demographic and behavioral data into significant profit is motivating B2B media leaders to embrace new technologies and morphing traditional media companies into data businesses. But choosing the right information to collect and the right technology to parse it is a challenge that few claim to have mastered.
