Conversion-Centered Content Strategies
Mariah Obiedzinski Sr. Director of Content Services, Stamats The Effective Content Marketing Mindset Mariah will be presenting Content Marketing strategies at MediaGrowth Summit 20/20. We asked
Reader Trust
Joyce Neth, VP, Audience Development and Research Watt Global Media Reader Trust and data privacy issues are ever-present and growing considerations for B2B media companies.
Creative Video from American Painting Contractor
Emily Howard, Publisher American Painting Contractor American Painting Contractor produces creative video series that highlight and serve the needs of its audience and advertisers in
Monetizing Data Beyond Subscriptions and Advertising
The promise of turning audience demographic and behavioral data into significant profit is motivating B2B media leaders to embrace new technologies and morphing traditional media companies into data businesses. But choosing the right information to collect and the right technology to parse it is a challenge that few claim to have mastered.
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