About Media Growth
Simonsen Sales & Marketing was established in 1991 as a sales training and management consulting company by Kathi Simonsen. In 2014 Kathi’s clients told her that there was a need for an executive conference that enabled B2B Media Innovators to have long-term success in the increasingly complex world of B2B Media. MediaGrowth Summit was born.
Executives said there was a need for Councils that provided a long-term community to enable them to grow their business so the MediaGrowth Councils were established. Non-competing executives meet to discuss their challenges and strategies for navigating the transformation that is happening in B2B Media.
She still develops productive sales forces as they sell increasingly complicated integrated media packages. She also does Talent Searches to find an excellent match for B2B Media companies based on their goals for the position. This is accomplished by using her extensive database and contacts from many years in the industry.
Kathi’s background includes over 30 years in management, sales, training and management consulting roles in B2B Media.
Before starting her business Kathi was Publisher for California Design. She also sold advertising for Penton where she increased her territory at Restaurant Hospitality by 38% and for Chilton where she doubled the business on Automotive Industry. Kathi earned a Bachelor of Arts degree in Education from Wheaton College in Wheaton, IL. She enjoys hiking, backbacking and water sports.
Ed’s background is in financial management, operations management, writing, editing and event photography. He works consistently to keep up on the trends in B2B media. He has over 30 years of experience in writing and editing. Ed earned a Bachelor of Science degree in Biology and Psychology from Wheaton College in Wheaton, Il. He enjoys creative writing and photography.
Administration, Customer Service, Registration, Logistics 17 years in event planning.
24 years in web design and IT, extensive portfolio of superior corporate web design, B.A. in Visual Communications / Industrial Design.