Ron Spink

Ron Spink

Self-Disruption: Recognizing Market Opportunities to Radically Innovate

As technological innovation affects radical change to our industries and the B2B media landscape, it becomes increasingly important to “disrupt thyself” – ideally before disintermediation is thrown upon your product, service, or solution suite from outside forces.

In this presentation, Ron Spink, CEO of AC Business Media and IRONPROS (, will share how they are transforming their traditional media company to employ “positive destruction” and a jobs-to-be-done approach that changes their buyer and seller engagement model through disruption-based, technology solutions.  In employing both platform diversity, and new site-product launches, Ron will share case-examples on how they have evolved their portfolio towards “where the market is going next”, and how that has impacted their solutions, go-to-market approach, and future business models.


Ron Spink is CEO of AC Business Media where he is generating significant growth.  Prior to AC Business Media, Ron served as the President of the Design Group of brands at Hanley Wood (now ZondaHome) leading the business management and strategic development of ARCHITECT (the official journal of the American Institute of Architects), Residential Architect and Architectural Lighting as a senior member of Hanley Woods executive team. Ron is a recognized national & international B2B media industry expert, having served in senior management & executive positions with Crain Communications, Workforce Management and BPA Worldwide over the past 25 years. He has been interviewed and published numerous times in Folio:, Advertising Age, Min’s New Media and Min’s Magazine, while teaching and mentoring at several new media & publishing association programs and seminar events.