Register for Summit 2026

Rogelio Escalona

  • Head of Strategy and Corporate Development
  • Thomson Reuters
Rogelio Escalona

From Disruption to Differentiation: Monetization and Operational Strategies in the Age of AI and Audience Fragmentation

This session will unpack how B2B media leaders can respond to the pressures of AI and audience fragmentation by designing subscription models that go beyond commoditized news. Will highlight how Reuters is leveraging automation, personalization, and vertical specialization to unlock new revenue streams and operational efficiency—offering a roadmap for executives looking to future-proof Reuters monetization strategies.

Bio

Rogelio is the Director of Strategic Business Development at Reuters, a Thomson Reuters business. Before this, Rogelio served as Director of Planning and Special Projects, acting as “Chief of Staff” and overseeing operations for the Reuters Leadership Team. Additionally, Rogelio is currently a Board Director for Imagn Images LLC, the nation’s largest sports-image wire service, and a leading provider of original editorial photography.

Rogelio joined Thomson Reuters in 2015 through the Management Associate Program, a rotational leadership development initiative for MBA graduates.

Prior to Thomson Reuters, he spent over 10 years at Procter & Gamble in Finance and Accounting, holding diverse roles across Latin America and the US, including finance for Sales, Marketing, Manufacturing, and Corporate Finance.

Rogelio holds an MBA from Yale School of Management and earned his undergraduate degree in Applied Mathematics from the Mexico’s Autonomous Institute of Technology (ITAM).

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