The Sustainability Expectation
James Hewes, CEO, FIPP Speaking to a group of B2B media executives at a recent MediaGrowth presentation, James Hewes, CEO of FIPP, a leading international media trade association, touched on Sustainability as one of the five trending “Critical Enablers of Success” for media companies today (along with Talent & Culture, Diversity, Tech and 1st Party […]
Maximize Revenue From Award Programs: Growing Your Company & Your Community
Clayton Collins, CEO, HW Media Successful Award Programs – Part of the B2B Media Content and Commerce Flywheel In a recent MediaGrowth Excellorator interview, we asked Clayton to talk about the awards programs that HW Media runs in conjunction with its housing and residential real estate brands; HousingWire, RealTrends, FinLedger and Reverse Mortgage Daily. Here are […]
ABM (Account-Based Marketing) for B2B Publishers
Chris DeMartine, Group Account Director, Programmatic B2B Most account-based marketing platforms are built for large businesses, and Account-Based Marketing (ABM) vendors often have high minimums for getting started. This does not make it easy for disciplined B2B publishers who want to minimize the overhead associated with tech infrastructure, but still need to cost-effectively reach and […]
MediaGrowth Perspectives
“Quick Tips for B2B Media Executives” Dan Fink, Managing Director, Money-Media, spoke about knowledge, engagement and encouragement in a recent MediaGrowth Summit presentation. That included ideas about creating content that is highly-valued by an audience, Dan mentioned a number of considerations. Here is one point we heard him make: Media Companies value and depend on […]
Heather Farley
Heather Farley is Chief Executive Officer at Access Intelligence. She is a senior-level operating executive responsible for overseeing the operations and strategic direction across AI’s portfolio. She works closely with her division leaders to identify, acquire and integrate synergistic businesses as well as create strong organic growth through new product launches. Additionally, as a member of Access Intelligence’s Board of Directors, Heather plays an integral role in ensuring that the vision and mission of AI’s core strategic initiatives are successfully executed across all operating units.
Judi Carr
Judi Carr is COO of Rodman Media Corp. , a NJ family owned business in existence since 1964. Rodman Media has 65 employees, 10 print and digital titles, and growing.
Rodman Media reaches 120 countries, has global reach and influences industry professional around the world.
Implementing a Unique Model – Data and Tribal Knowledge
Craig Fuller, CEO, Freight Waves shared extremely informative information on the many innovations that he has developed that have given his company 200% growth in a down year. His company has a very innovative model.
Ron Spink
Ron Spink is CEO of AC Business Media where he is generating significant growth. Prior to AC Business Media, Ron served as the President of the Design Group of brands at Hanley Wood (now ZondaHome) leading the business management and strategic development of ARCHITECT (the official journal of the American Institute of Architects), Residential Architect and Architectural Lighting as a senior member of Hanley Woods executive team.
The Challenges and Opportunities of Monetizing Data
WEBINAR: Hamid Benbrahim, Head of Data and AI at Thomas, gave an excellent presentation of how to make money on data in today’s challenging world.
Increase Productivity with Strategies for Reducing Employee Stress
Jeff Litvak, CEO, Adweek shared excellent insights with a question and answer session about how the virus response is affecting B2B media teams and what best practices are being implemented to: Support the Industry?s Most Valuable Resource, the employee team.
Publishing is Dead, Long Live the Platform
Building and Growing a Date and Platform Company
Mitigating Event Disruption
WEBINAR: Two B2B Media Leaders: Eric Bearly, Chief Digital Officer, Bobit Business Media, Brian Cuthbert, Group VP, Diversified Communications.
B2B Media Executives Discuss New Strategies for Events
WEBINAR: Three B2B Media Leaders: Paul Tourbaf, EVP, Hanley Wood, Mariah Obiedzinski, Director of Content, Stamats Business Media and George Fox, CEO/Partner, Allured Business Media.
Adventures in Structured Networking
Chris Keating Group President, Winsight Media At MediaGrowth Summit 20/20 Chris Keating will share how Winsight’s Trade Show, Conferences and Small Events keep Sponsors coming back. Your conference was a success! Numerous attendees of the right quality, great content, busy show floor, and spot-on production. And you have a 75% renewal rate. Yay! But wait – why […]
Mobile Access to B2B Media Content
Frank Sennett Director, Digital Products & Strategy, Crain’s City Books Frank Sennett develops and launches new media products across digital and print platforms. We asked him to talk about mobile strategies at Crain’s Chicago Business. MediaGrowth: Mobile devices are being used for accessing B2B media content more than ever before. Are you seeing this growth […]
Conversion-Centered Content Strategies
Mariah Obiedzinski Sr. Director of Content Services, Stamats The Effective Content Marketing Mindset Mariah will be presenting Content Marketing strategies at MediaGrowth Summit 20/20. We asked her to share some of her thinking here: MediaGrowth: Would you give us an example of a strategy you use to make your marketing efforts more effective? Mariah Obiedzinski: To […]
Reader Trust
Joyce Neth, VP, Audience Development and Research Watt Global Media Reader Trust and data privacy issues are ever-present and growing considerations for B2B media companies. Joyce Neth shared some interesting survey results and development practices at MediaGrowth Summit. Check out this four-minute clip from her presentation. https://media.performedia.com/2019/mg/s19/clips/mp4/simonsen_mg-s19_session_a13_1080p.mp4 For Joyce’s entire presentation and those of other […]
Creative Video from American Painting Contractor
Emily Howard, Publisher American Painting Contractor American Painting Contractor produces creative video series that highlight and serve the needs of its audience and advertisers in entertaining and educational ways. APC and Nolan Consulting held a contest for busy painting contractors and awarded the winning individual four months of business consulting. The upbeat video series, Mission: […]
Evolving from a Traditional Media Company to a Data Business
Sue Boehlke, President, Infrastructure Intelligence, ?Informa October 2019 ? ? MediaGrowth: The promise of turning audience demographic and behavioral data into significant profit is motivating B2B media leaders to embrace new technologies and morphing traditional media companies into data businesses. But choosing the right information to collect and the right technology to parse it is […]
Monetizing Data Beyond Subscriptions and Advertising
The promise of turning audience demographic and behavioral data into significant profit is motivating B2B media leaders to embrace new technologies and morphing traditional media companies into data businesses. But choosing the right information to collect and the right technology to parse it is a challenge that few claim to have mastered.
Peter Stamats
Peter Stamats is Director / President / Chief Executive Officer of Stamats Communications, Inc., which offers a full range of marketing, consulting, research and business media services with industry-leading titles including Meetings Today, Interiors+Sources, and Buildings.
Jill McDermott
Jill McDermott is CEO and GM of Trade Press Media Group, a U.S. subsidiary of Forum Media Group seated in Munich, Germany, with B2B and B2C publishing businesses in seventeen countries across the globe. Trade Press, now over 100 years old, provides the most respected and robust B2B information with a full suite of digital, live and virtual events as well as custom media and print products that serve professionals in the dynamic Facility Management, Rail, and Commercial Cleaning industries.
John Cappelletti
John Cappelletti is Chief Executive Officer of Putman Media, a privately-held, 77-year old media and marketing company with award-winning brands in seven major markets.
Hillary Freeley
Hillary Freely is Vice President Audience and Marketing Solutions for Bobit. Prior to Bobit she was Vice President, Digital for Putman Media where she lead the team to significantly increase digital revenue. Before that she was a marketing consultant where she developed strategies for many B2B media companies.
David Biggs
As Director of Digital Strategy for CCI Media, David Biggs guides all digital initiatives and third-party software integrations for CCI’s brands in the professional woodworking and organized storage markets. The results of his work are clearly evident in the marked growth of the company’s digital footprint and the ongoing creation of new products and services to offer to advertisers.
Roscoe Smith
Roscoe Smith is Chief Executive Officer at 24/Seven and VerusMed. 24/Seven provides online magazines and trade show publications providing clinical news briefs to physicians, health care professionals, and industry executives. VerusMed helps companies in the pharmaceutical, biotechnology and managed care industries to establish brands and build rapport with key audiences.
Three-Tier Lead Nurturing Programs
Michael Ring President, Digital Business Development ?Endeavor Business Media November, 2018 Michael Ring is Vice President, Digital Business Development at Endeavor Business Media.? He manages digital products, working both externally with the company?s sales team, clients and agencies and internally with the ad operations and marketing teams.? Michael spoke to MediaGrowth about Endeavor?s Three-Tier Lead […]
The Continuing Evolution of Events
David Colford President / Chief Revenue Officer ? Hanley Wood September, 2018 Face-to-Face programs are claiming an increasing share of many B2B media companies? budgets and revenue. ? David Colford, President / Chief Revenue Officer of Hanley Wood is excited about the opportunities that will come with the growth he sees just ahead for his […]
Success in Audience Development
Joyce Neth VP/Audience Development & Research ? WATT Global Media July, 2018 MediaGrowth: What do you see as the trends in Audience Development? Joyce Neth: Converting unknown site visitors to known audience ? Content will always be the most effective bait. Use of SEO, exposure in social channels (Facebook, LinkedIn) will bring ?anonymous? users to […]
Rise of Events in B2B Media
Thomas Kemp CEO, Northstar Travel Media March 2019 Thomas Kemp, CEO of Northstar Travel Media, talks about how events serve their audiences and clients and have become the largest source of revenue for the company. Mediagrowth: Northstar Travel Media is an innovative B2B information and marketing solutions leader that serves all segments of the Global […]