Adventures in Structured Networking
Chris Keating Group President, Winsight Media At MediaGrowth Summit 20/20 Chris Keating will share how Winsight’s Trade Show, Conferences and Small Events keep Sponsors coming back. Your conference was a success! Numerous attendees of the right quality, great content, busy show floor, and spot-on production. And you have a 75% renewal rate. Yay! But wait – why […]
Mobile Access to B2B Media Content
Frank Sennett Director, Digital Products & Strategy, Crain’s City Books Frank Sennett develops and launches new media products across digital and print platforms. We asked him to talk about mobile strategies at Crain’s Chicago Business. MediaGrowth: Mobile devices are being used for accessing B2B media content more than ever before. Are you seeing this growth […]
Conversion-Centered Content Strategies
Mariah Obiedzinski Sr. Director of Content Services, Stamats The Effective Content Marketing Mindset Mariah will be presenting Content Marketing strategies at MediaGrowth Summit 20/20. We asked her to share some of her thinking here: MediaGrowth: Would you give us an example of a strategy you use to make your marketing efforts more effective? Mariah Obiedzinski: To […]
Reader Trust
Joyce Neth, VP, Audience Development and Research Watt Global Media Reader Trust and data privacy issues are ever-present and growing considerations for B2B media companies. Joyce Neth shared some interesting survey results and development practices at MediaGrowth Summit. Check out this four-minute clip from her presentation. https://media.performedia.com/2019/mg/s19/clips/mp4/simonsen_mg-s19_session_a13_1080p.mp4 For Joyce’s entire presentation and those of other […]
Creative Video from American Painting Contractor
Emily Howard, Publisher American Painting Contractor American Painting Contractor produces creative video series that highlight and serve the needs of its audience and advertisers in entertaining and educational ways. APC and Nolan Consulting held a contest for busy painting contractors and awarded the winning individual four months of business consulting. The upbeat video series, Mission: […]
Evolving from a Traditional Media Company to a Data Business
Sue Boehlke, President, Infrastructure Intelligence, ?Informa October 2019 ? ? MediaGrowth: The promise of turning audience demographic and behavioral data into significant profit is motivating B2B media leaders to embrace new technologies and morphing traditional media companies into data businesses. But choosing the right information to collect and the right technology to parse it is […]
Monetizing Data Beyond Subscriptions and Advertising
The promise of turning audience demographic and behavioral data into significant profit is motivating B2B media leaders to embrace new technologies and morphing traditional media companies into data businesses. But choosing the right information to collect and the right technology to parse it is a challenge that few claim to have mastered.
Peter Stamats
Peter Stamats is Director / President / Chief Executive Officer of Stamats Communications, Inc., which offers a full range of marketing, consulting, research and business media services with industry-leading titles including Meetings Today, Interiors+Sources, and Buildings.
Jill McDermott
Jill McDermott is CEO and GM of Trade Press Media Group, a U.S. subsidiary of Forum Media Group seated in Munich, Germany, with B2B and B2C publishing businesses in seventeen countries across the globe. Trade Press, now over 100 years old, provides the most respected and robust B2B information with a full suite of digital, live and virtual events as well as custom media and print products that serve professionals in the dynamic Facility Management, Rail, and Commercial Cleaning industries.
John Cappelletti
John Cappelletti is Chief Executive Officer of Putman Media, a privately-held, 77-year old media and marketing company with award-winning brands in seven major markets.
Hillary Freeley
Hillary Freely is Vice President Audience and Marketing Solutions for Bobit. Prior to Bobit she was Vice President, Digital for Putman Media where she lead the team to significantly increase digital revenue. Before that she was a marketing consultant where she developed strategies for many B2B media companies.
David Biggs
As Director of Digital Strategy for CCI Media, David Biggs guides all digital initiatives and third-party software integrations for CCI’s brands in the professional woodworking and organized storage markets. The results of his work are clearly evident in the marked growth of the company’s digital footprint and the ongoing creation of new products and services to offer to advertisers.
Roscoe Smith
Roscoe Smith is Chief Executive Officer at 24/Seven and VerusMed. 24/Seven provides online magazines and trade show publications providing clinical news briefs to physicians, health care professionals, and industry executives. VerusMed helps companies in the pharmaceutical, biotechnology and managed care industries to establish brands and build rapport with key audiences.
Three-Tier Lead Nurturing Programs
Michael Ring President, Digital Business Development ?Endeavor Business Media November, 2018 Michael Ring is Vice President, Digital Business Development at Endeavor Business Media.? He manages digital products, working both externally with the company?s sales team, clients and agencies and internally with the ad operations and marketing teams.? Michael spoke to MediaGrowth about Endeavor?s Three-Tier Lead […]
The Continuing Evolution of Events
David Colford President / Chief Revenue Officer ? Hanley Wood September, 2018 Face-to-Face programs are claiming an increasing share of many B2B media companies? budgets and revenue. ? David Colford, President / Chief Revenue Officer of Hanley Wood is excited about the opportunities that will come with the growth he sees just ahead for his […]
Success in Audience Development
Joyce Neth VP/Audience Development & Research ? WATT Global Media July, 2018 MediaGrowth: What do you see as the trends in Audience Development? Joyce Neth: Converting unknown site visitors to known audience ? Content will always be the most effective bait. Use of SEO, exposure in social channels (Facebook, LinkedIn) will bring ?anonymous? users to […]
Rise of Events in B2B Media
Thomas Kemp CEO, Northstar Travel Media March 2019 Thomas Kemp, CEO of Northstar Travel Media, talks about how events serve their audiences and clients and have become the largest source of revenue for the company. Mediagrowth: Northstar Travel Media is an innovative B2B information and marketing solutions leader that serves all segments of the Global […]
Profitable Video
Chris Hartnett (Formerly) Digital Publisher ? Hart Energy June, 2018 At the recent gathering of B2B media leaders during MediaGrowth Summit 2018, Chris Hartnett, Digital Publisher at Hart Energy brought practical advice for designing or evaluating a profitable video strategy. MediaGrowth: With a dedicated staff, an on-site studio and resources to travel internationally, Hart Energy […]
Mergers & Acquisitions
Chris Ferrell, Chief Executive Officer ? Endeavor Business Media June, 2019 Chris Ferrell, CEO of Endeavor Business Media, recently spoke with MediaGrowth about his experiences in acquiring multiple B2B Media properties. MediaGrowth: You?ve made many acquisitions since 2017 when you started Endeavor Business Media.? What advice do you have for executives who want to acquire […]
Managing the Sales Team
Christopher Chalk Vice President / Group Publisher ? Chief Executive Group July, 2018 MediaGrowth: In your role as Vice President of Sales what are your biggest challenges and how have you handled them? Christopher Chalk: While managing the sales team I?m also responsible for handling as many clients and prospects as any other team member. […]
Growth Trends in B2B Media
David Shanker (Formerly) Chief Executive Officer ? EnsembleIQ December, 2018 MediaGrowth spoke with David Shanker, who at that time was CEO of EnsembleIQ, to hear some of his views on vision, strategy and areas of growth, both at his company and in the B2B media community. MediaGrowth: EnsembleIQ has created a powerful voice in its […]
Growth Drivers
Tony L. Uphoff, President and CEO ? Thomas January, 2019 Media Growth: Of the wide range of advertising opportunities, marketing services and product data solutions that Thomas offers customers, which do you see as the most promising for innovations, growth and/or revenue in 2019 and beyond? Tony Uphoff: There are a few things that we?re […]
Disruption Constant and B2B Media Success
Kyle Shay Digital Director ? Annex Business Media August, 2018 MediaGrowth: Over the past 21 years, Annex Business Media has grown from a small independent newspaper and magazine publisher into Canada?s largest privately-held B2B media company. Please gives us an idea of the scope of the business. Kyle Shay: Annex Business Media serves our users […]
9 UX Tips from Tara May Tesimu
Tara May Tesimu Chief Digital Officer – Winsight Media In April, MediaGrowth Summit 2018 attendees heard from a number of industry-influencing thought leaders concerning issues that B2B media executives are facing. Tara shared great ideas on how B2B media companies can improve users digital experiences. Here are some of the tips she shared on how to improve […]
CEO’s Creative Leadership at BNP Media
Taggart Henderson Co-Chief Executive Officer ?BNP Media May, 2018 We asked Taggart Henderson, Co-CEO at BNP Media, what areas he is concentrating his creative leadership energy on for maximum results and revenue. MediaGrowth: BNP Media is a successful company with 100 brands and 500 employees.? As CEO, where are you spending your creative leadership energy […]