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Kim Overstreet

  • Director of Content
  • PMMI Media Group
Kim Overstreet

Turning the Ship: One B2B Organization's Evolution to Modernize Legacy Media Operations

How do you modernize a legacy B2B media organization for a digital-first, AI-influenced world? As media consumption habits shift and AI reshapes how audiences find and engage with information, traditional content strategies must evolve. This session explores how PMMI Media Group is modernizing its approach to editorial content; meeting audiences where they are, utilizing technology for a do-more-with-less approach, and creating experiences that build stronger engagement and lasting industry connection.

Bio

Kim Overstreet is a research-driven content leader with more than a decade of experience in B2B media. As Director of Content at PMMI Media Group, she oversees editorial strategy, event programming, and brand oversight across five media brands: Packaging World, Healthcare Packaging, ProFood World, OEM Magazine, and Mundo Expo Pack. Kim is leading an initiative of change within the editorial team to modernize operations and offer content in a manner that increases meaningful audience engagement.

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