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Kate Hand

  • Executive Vice President
  • Gardner Business Media
Kate Hand

The Playbook for Building Tools That Customers Can’t Ignore

This session breaks down the practical steps behind building standout products in a data-driven environment. Using Gardner’ Business Media’s GROW Industrial Performance data platform as a case study, Kate will share how her team moved from concept to execution, what makes the tool resonate with customers, and how she led a development team that was motivated to innovate. Attendees will leave with concrete ideas they can apply to product development and team leadership right away.

Bio


Kate Hand is a B-to-B media strategist with expertise in web development strategy, publishing, project management, AI, SEO, and process optimization.

As part of Gardner Business Media’s executive team, she leads a talented programming team to conceive and develop best-in-class tools, including DASH, Gardner’s proprietary content management system, and more recently, GROW Performance, a customer-facing marketing analytics platform.

Kate started her career writing long-form feature and news editorial for arts publications and B-to-B business journals, then attended Northwestern University’s Medill School of Journalism, concentrating on the business of magazine publishing. From there, she worked in custom publishing in Chicago and then landed, back in her hometown of Cincinnati, at Gardner Business Media – the premier voice of the manufacturing industry.

At Gardner, in addition to working with the Development team, she oversees the Advertising, Production and Human Resources departments.

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