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Lisa Malikow

  • Senior Vice President Restaurant Show
  • Informa Connect
Lisa Malikow

A Case Study: Personalization Strategies for Events at Informa’s Restaurant Show

1. With the Restaurant Show being one of the largest and most diverse tradeshows in the industry, representing a broad range of product segments and operator types, what role does personalization play in the experience of those that attend?
2. What role does technology play in your personalization efforts, and how do you balance digital personalization with the human touch that’s so important in the events industry?
3. How do you approach the exhibitor experience differently from the attendee experience, and what general principles guide your personalization initiatives?
4. The tradeshow industry has evolved significantly post-pandemic – how has your customer experience strategy adapted to address changing attendee needs, preferences, and business priorities?
5. What’s your approach to measuring the success of customer experience efforts, and what types of metrics do you find most valuable when evaluating the impact of  experiences?

Bio

Lisa Malikow is the Senior Vice President Restaurant Show, for Informa Connect and has close to 25 years in exhibitions management experience. In this role she is responsible for the strategic and operational management of the National Restaurant Association Restaurant, Hotel-Motel Show®, the largest annual gathering of restaurant, foodservice, and lodging professionals in the world, which draws from all 50 states and 112+ countries each May to Chicago, Illinois. Lisa joined the Show in October 2008 as Show Manager of the International Wine, Spirits and Beer Event focused on the adult beverage segment in foodservice. Currently, Lisa oversees a variety of critical areas for the Show, including event operations, special events, education programming, year-round digital strategies and budget management. Prior to the Restaurant Show, Lisa began her career at SmithBucklin Corporation, primarily focused on tradeshows in the technology and business-trade sectors. Lisa is an active events industry volunteer currently serving as chairperson for the Major American Trade Show Organizers (MATSO) council and is a former Chairperson of the Midwestern Chapter of the International Association of Exhibitions and Events. Lisa is a graduate of DePauw University with a B.A. in Communications Arts & Sciences.

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