Insights, Imperatives and Ideas from the Front Lines
As a leader in the rapidly transforming media industry, it can be difficult to stay connected with those serving day-to-day in the trenches. What can you learn from those who are driving innovation and causing disruption within your company? How do you recognize and address the urgent needs of publishers, tech, content marketing, project management and sales teams? How and how quickly does your organization need to be able to adapt to a constantly shifting landscape for advertiser and reader needs and demands? What are some of the traps to avoid as you go through these changes? What are the best ideas stemming from this innovation that you can implement now to grow your revenue today and beyond? This fast-paced session will address these issues bluntly and unapologetically from the perspective of an opinionated, marketing-loving, idea-driven 17-year publishing veteran who is still on the media front lines.
Eric Bearly has served in a variety of roles at Bobit Business Media for 16 years beginning with managing its web division. In 2004, he transitioned into a sales management role within Bobit’s Fleet Group. Eric now serves as Publisher and National Sales Manager in that same group where he is at the forefront of developing new ideas and strategic vision across five publications, five events and numerous web properties. He leads a brand group that has successfully diversified and currently derives 45 percent of its revenue from the web while maintaining a double digit growth rate. In 2006, Eric created and launched the Government Fleet Expo & Conference for Bobit which has grown into the largest public fleet event in the nation. He was also instrumental in launching a content strategy and marketing division within the company in 2014. Eric is a graduate of Pepperdine University. He unwinds by hiking, fishing and enjoying the outdoors alongside his wife and three children.