The Search for a Sustainable Media Future: Integrating Content Marketing Into Your Core Business
It’s time to admit it and move on. While still valuable in so many ways, traditional print ads, banner ads and e-promos are not going to be the primary growth drivers for media companies in the long run. Our clients are looking for new ideas, pre-funnel influence on prospects, unique positioning in the marketplace, measurable results and… more measurable results. Is content marketing the solution to a robust and sustainable future? Explore Bobit Business Media’s journey, methods, roadblocks and successes in developing and integrating a new content marketing division into their core business. Questions answered include:
What methods are used to develop a client’s content strategy? How does the sales process work? Who is your new competition? How do you ensure the quality of the content? What new platforms are needed to syndicate the content and drive leads? How do you win in the age of Salesforce, Marketo and Pardot?
BIO – Eric Bearly has served in a variety of roles at Bobit Business Media for 16 years beginning with managing its web division. In 2004, he transitioned into a sales management role within Bobit’s Fleet Group. Eric now serves as Publisher and National Sales Manager in that same group where he is at the forefront of developing new ideas and strategic vision across five publications, five events and numerous web properties. He leads a brand group that has successfully diversified and currently derives 45 percent of its revenue from the web while maintaining a double digit growth rate. In 2006, Eric created and launched the Government Fleet Expo & Conference for Bobit which has grown into the largest public fleet event in the nation. He was also instrumental in launching a content strategy and marketing division within the company in 2014. Eric is a graduate of Pepperdine University. He unwinds by hiking, fishing and enjoying the outdoors alongside his wife and three children.