Integrated Media

Creative Marketing Partnerships

MODULE/WEEK 1

The Changing World of Media

  • Finding Solutions for 10 Key Accounts
  • Key Characteristics of Growth Accounts
  • Trends in Publishing Today
  • ver Changing Marketing Packages

MODULE/WEEK 2

E-Media Options

  • E-newsletters, E-zines
  • Webcasts, Webinars, Podcasts
  • Vertical Search, Keyword Search
  • Social Networking, Blogs
  • Internet Page and Section Sponsorships

MODULE/WEEK 3

Print/Internet/Event Combos

  • Creative Print Buys
  • In-Person Events, Awards, Seminars, Conferences, Networking
  • Print/Events/Electronic Packages

MODULE/WEEK 4

Best Practices in Media Today

  • Success Examples of Media Packages
  • Skills that Make it Work
  • Successful Models

MODULE/WEEK 5

New World Skills

  • Attributes of Marketing Partners
  • Inside the Customer’s Head
  • Higher up the Food Chain
  • Research, Research, Research

MODULE/WEEK 6

Today’s Customer

  • ROI Marketing Pressures
  • The New Principles of Marketing
  • Reactions of Different Marketing Styles

MODULE/WEEK 7

Negotiations / Think Different

  • Brainstorming Creative Solutions
  • EIP Bundling Techniques
  • Bundles Take Pressure Off Rates
  • Understanding Negotiation Tactics

MODULE/WEEK 8

Earning the Right to Be Heard

  • Questions that Penetrate the Depths
  • Earning Trusted Confidant Status
  • Innovative Design
  • The NFRB Progression

MODULE/WEEK 9

The Write Message

  • Developing an Influencial Proposal
  • Matching Their Dreams to Your Reality
  • Creating Structure for Templates
  • Seven Deadly Sins

MODULE/WEEK 10

Presentations That Sell

  • Gathering Pieces of the Media Puzzle
  • Addressing Needs, In-Depth
  • Get their Attention: Print/Internet/Event

MODULE/WEEK 11

Balancing Rapidly Changing Media

  • Time Challenges
  • Starting with the End in Sight
  • Planning, Prioritizing and Controlling
  • Time Crunch: Many Products at Once

MODULE/WEEK 12

Pulling It All Together

  • Closing Large Packages
  • Growing Existing Customers
  • Overcoming Obstacles
  • From Good to Great