Integrated Media
Creative Marketing Partnerships
MODULE/WEEK 1
The Changing World of Media
- Finding Solutions for 10 Key Accounts
- Key Characteristics of Growth Accounts
- Trends in Publishing Today
- ver Changing Marketing Packages
MODULE/WEEK 2
E-Media Options
- E-newsletters, E-zines
- Webcasts, Webinars, Podcasts
- Vertical Search, Keyword Search
- Social Networking, Blogs
- Internet Page and Section Sponsorships
MODULE/WEEK 3
Print/Internet/Event Combos
- Creative Print Buys
- In-Person Events, Awards, Seminars, Conferences, Networking
- Print/Events/Electronic Packages
MODULE/WEEK 4
Best Practices in Media Today
- Success Examples of Media Packages
- Skills that Make it Work
- Successful Models
MODULE/WEEK 5
New World Skills
- Attributes of Marketing Partners
- Inside the Customer’s Head
- Higher up the Food Chain
- Research, Research, Research
MODULE/WEEK 6
Today’s Customer
- ROI Marketing Pressures
- The New Principles of Marketing
- Reactions of Different Marketing Styles
MODULE/WEEK 7
Negotiations / Think Different
- Brainstorming Creative Solutions
- EIP Bundling Techniques
- Bundles Take Pressure Off Rates
- Understanding Negotiation Tactics
MODULE/WEEK 8
Earning the Right to Be Heard
- Questions that Penetrate the Depths
- Earning Trusted Confidant Status
- Innovative Design
- The NFRB Progression
MODULE/WEEK 9
The Write Message
- Developing an Influencial Proposal
- Matching Their Dreams to Your Reality
- Creating Structure for Templates
- Seven Deadly Sins
MODULE/WEEK 10
Presentations That Sell
- Gathering Pieces of the Media Puzzle
- Addressing Needs, In-Depth
- Get their Attention: Print/Internet/Event
MODULE/WEEK 11
Balancing Rapidly Changing Media
- Time Challenges
- Starting with the End in Sight
- Planning, Prioritizing and Controlling
- Time Crunch: Many Products at Once
MODULE/WEEK 12
Pulling It All Together
- Closing Large Packages
- Growing Existing Customers
- Overcoming Obstacles
- From Good to Great
