Integrated Media

Creative Marketing Partnerships

MODULE/WEEK 1

The Changing World of Media

• Finding Solutions for 10 Key Accounts
• Key Characteristics of Growth Accounts
• Trends in Publishing Today
• ver Changing Marketing Packages

MODULE/WEEK 2

E-Media Options

• E-newsletters, E-zines
• Webcasts, Webinars, Podcasts
• Vertical Search, Keyword Search
• Social Networking, Blogs
• Internet Page and Section Sponsorships

MODULE/WEEK 3

Print/Internet/Event Combos

• Creative Print Buys
• In-Person Events, Awards, Seminars, Conferences, Networking
• Print/Events/Electronic Packages

MODULE/WEEK 4

Best Practices in Media Today

• Success Examples of Media Packages
• Skills that Make it Work
• Successful Models

MODULE/WEEK 5

New World Skills

• Attributes of Marketing Partners
• Inside the Customer’s Head
• Higher up the Food Chain
• Research, Research, Research

MODULE/WEEK 6

Today’s Customer

• ROI Marketing Pressures
• The New Principles of Marketing
• Reactions of Different Marketing Styles

MODULE/WEEK 7

Negotiations / Think Different

• Brainstorming Creative Solutions
• EIP Bundling Techniques
• Bundles Take Pressure Off Rates
• Understanding Negotiation Tactics

MODULE/WEEK 8

Earning the Right to Be Heard

• Questions that Penetrate the Depths
• Earning Trusted Confidant Status
• Innovative Design
• The NFRB Progression

MODULE/WEEK 9

The Write Message

• Developing an Influencial Proposal
• Matching Their Dreams to Your Reality
• Creating Structure for Templates
• Seven Deadly Sins

MODULE/WEEK 10

Presentations That Sell

• Gathering Pieces of the Media Puzzle
• Addressing Needs, In-Depth
• Get their Attention: Print/Internet/Event

MODULE/WEEK 11

Balancing Rapidly Changing Media

• Time Challenges
• Starting with the End in Sight
• Planning, Prioritizing and Controlling
• Time Crunch: Many Products at Once

MODULE/WEEK 12

Pulling It All Together

• Closing Large Packages
• Growing Existing Customers
• Overcoming Obstacles
• From Good to Great