Sandy Almendarez

Sandy Almendarez

Monetizing Content Across Multiple Platforms

In today’s competitive landscape, content is king, and maximizing its potential involves leveraging content across platforms for exponential ROI. This session with Informa Markets’ Sandy Almendarez uncovers bridging the gap between online publications, social media, live conferences and community platforms.
This session will cover:
• Combining data insights with content team expertise to extract maximum value from your first-party data.
• Developing persona-based approaches that attract and engage your most valuable customers across platforms.
• Creating high-performing content assets that not only delight your audience but also drive advertiser engagement and generate revenue.

Bio

Sandy Almendarez is Vice President of Content for Informa. She oversees the editorial and content marketing teams for the B2B media brands Natural Products Insider and Food and Beverage Insider, the education programming for the health and nutrition trade shows SupplySide East and SupplySide West, and community engagement across the SupplySide portfolio. She is a seasoned content strategist with a passion for health, good nutrition, sustainability and inclusion. With over 15 years of experience in the health and nutrition industry, Sandy brings a wealth of knowledge to her role as a content-focused business leader. With specialization in topics ranging from product development to content engagement, creative marketing and c-suite decision making, her work is known for its engaging style and its relevance for business leaders in the health and nutrition industry.

In her free time, Sandy loves running, drinking hot tea and watching her two kids grow up. She brews her own “Sandbucha” homemade kombucha; she’s happy to share if you’re ever in Phoenix!