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MediaGrowth Summit 2021 Agenda

(MediaGrowth will follow all current CDC recommendations for health and safety. If government mandates prevent travel and gathering, attendees will receive 100% refund or rollover to new dates of in-person MediaGrowth Summit)

— 2021 Agenda to come soon —

Monday, October 4, 2021

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2:00 PM – 3:30 PM CT
Registration, Greeting and Reconnecting with Colleagues
3:30 PM – 3:35 PM
Welcome to MediaGrowth Summit 2021 – Kathi Simonsen
3:35 PM – 5:00 PM
FOCUS SESSION #1

Catching-up; Lessons Learned
C-Suite Discussion
Digital Disruption and Innovation
Editorial Discussion
Website Traffic & Engagement
Technology Discussion
Data Profit & Privacy
Sales Discussion
Shaking the Funnel
Events
Agony & Ecstasy
Subscriptions
Yes or No?
5:00 PM – 7:00 PM
Welcome Reception

Tuesday, October 5, 2021

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7:00 AM – 8:00 AM CT
Breakfast Buffet
8:00 AM – 8:10 AM
INTRODUCTION TO MEDIAGROWTH SUMMIT
Kathi Simonsen, Simonsen Sales & Marketing
MC – Ryan Delahanty, Executive Vice President, Gardner Business Media
8:10 AM – 9:20 AM
9:20 AM – 9:30 AM
Industry Update – knk Publishing Software
9:30 AM – 10:00 AM
Presentation – Dan Fink, Managing Director, Money-Media
“Your Web Site ~ How Users Actually Respond to Its Design”
10:00 AM – 10:30 AM
Break
10:30 AM – 11:00 AM
Presentation – Christine Shaw, CEO, InvestmentNews
“Digital Success in a Time of Transforming Expectations”
11:00 AM – 12:15 PM
FOCUS SESSION #2

The Transformation Continues…
C-Suite Discussion
Resetting Your Business
Editorial Discussion
Captivating Your Audience
Technology Discussion
Evaluating New Suppliers
Sales Discussion
Customers as Mentors
Events
The In-Person / Virtual / Hybrid Decision
Leadership
Women in B2B Media
12:15 PM – 1:45 PM
Lunch
1:45 PM – 2:15 PM
Presentation – Chris Ferrell, Chief Executive Officer, Endeavor Business Media
“Creating a Culture for Scale ~ Managing the Modern B2B Workforce”
2:15 PM – 2:25 PM
Industry Update – Omeda
2:25 PM – 2:55 PM
Presentation – Hamid Benbrahim, Ph.D, Head of Data and AI, Thomas
“Data – Profit and Privacy”
2:55 PM – 3:30 PM
Break
3:30 PM – 4:00 PM
Editorial Content – Chris McNamara, Editor-In-Chief of Putman Media’s Smart Industry
“Even When We’re Talking About Robots, We’re Talking About People”
4:00 PM – 5:00 PM
RESOURCE SESSIONS
Prearranged Individual Appointments with Resource Providers
5:00 PM – 7:00 PM
Reception

Wednesday, October 6, 2021

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7:00 AM – 8:00 AM CT
Breakfast Buffet
8:00 AM – 8:10 AM
WELCOME BACK
Kathi Simonsen
Ryan Delahanty
8:10 AM – 8:40 AM
Events – Erin Fields, Vice President, Events, Bobit Business Media
“The Constant Disruption of Events”
8:40 AM – 9:10 AM
Presentation – Brian Cuthbert, Group VP, Diversified Communications
“Driving Engagement & Revenue through Training Offerings”
9:10 AM – 10:10 AM
FOCUS SESSION #3

The Future of B2B Media
C-Suite Discussion
The B2B Media Forecast
Editorial Discussion
Going Forward
Technology Discussion
The Next Tech
Sales Discussion
Training Programs as Revenue
Events
Constant Disruption
Leadership
Ransomware and Cyber Security
10:10 AM – 10:40 AM
Break
10:45 AM – 11:55 AM
11:55 AM
Final Words & Adjourn

MediaGrowth and FIPP are partnering to better serve the International Media Community.

(MediaGrowth will follow all current CDC recommendations for health and safety. If government mandates prevent travel and gathering, attendees will receive 100% refund or rollover to new dates of in-person MediaGrowth Summit)