MediaGrowth Summit 2022 Agenda

Sheraton Suites Chicago O'Hare Hotel

MediaGrowth is requiring that all participants at the Summit be vaccinated. The health, safety, and peace of mind of our community members is MediaGrowth’s utmost concern.

— 2021 Agenda to come soon —

Tuesday, June 14, 2022

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2:00 PM – 3:30 PM CT
Registration, Greeting and Reconnecting with Colleagues
3:30 PM – 3:35 PM
Welcome to MediaGrowth Summit 2022 – Kathi Simonsen
3:35 PM – 5:00 PM
FOCUS SESSION #1

Reconnecting
C-Suite Discussion – 2022 Q1 and Q2
Editorial Discussion – What’s Working for Editors and Audiences?
Technology Discussion – Advances and Other Lessons Learned
Sales Discussion – Strategies for Effective Management Today
Global Media Discussion – B2B Media Around the World
Team Leadership Discussion – Recruiting, Reshaping, Retaining
5:00 PM – 7:00 PM
Welcome Reception
Hosted by Readex Research

Wednesday, June 15, 2022

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7:00 AM – 8:00 AM CT
Breakfast Buffet
Compliments of Fry Communications
8:00 AM – 8:05 AM
INTRODUCTION TO MEDIAGROWTH SUMMIT
Kathi Simonsen, Simonsen Sales & Marketing
8:05 AM – 8:45 AM
Keynote – Josh Brous, Senior Vice President of Events, ZondaHome
“What’s Next for Events”
8:45 AM – 9:50 AM
9:50 AM – 10:00 AM
Industry Update
Omeda
10:00 AM – 10:30 AM
Break
Compliments of Omeda
10:30 AM – 11:10 AM
Presentation – Jill McDermott, CEO, Trade Press Media Group
“Recruiting, Motivating, Training and Retaining Talent”
11:10 AM – 12:15 PM
FOCUS SESSION #2

B2B Media — WHAT’S NEXT?
C-Suite Discussion – Becoming a Business Intelligence Company
Editorial Discussion – The Next Gen of Editorial Professionals
Technology Discussion – New Talent and Tech Needed to Stay Current
Publisher Discussion – Running the Brand
Events Discussion – Navigating the Risks to Get to the Rewards
Team Leadership Discussion – Diversity & Equity
12:15 PM – 1:45 PM
Lunch
Compliments of knk Software
1:45 PM – 2:00 PM
Interactive Polling
“What do B2B Media Leaders Think”
2:00 PM – 2:40 PM
Presentation – Dan Fink, Managing Director, Money-Media
“Practical Steps to Grow Revenue from Readers.”
2:40 PM – 2:50 PM
Industry Update
knk Software
2:50 PM – 3:20 PM
Break
Compliments of Passendo
3:20 PM – 4:00 PM
Presentation – James Hewes, CEO, FIPP
“Trends in Global Media”
4:00 PM – 5:00 PM
RESOURCE SESSIONS
Appointments with Resource Providers
5:00 PM – 7:00 PM
Reception
Hosted by MagHub

Thursday, June 16, 2022

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7:00 AM – 8:00 AM CT
Breakfast Buffet
8:00 AM – 8:05 AM
WELCOME BACK
Kathi Simonsen
8:05 AM – 8:45 AM
Presentation – Tara May, CEO, Aspiritech (Former EVP, CDO, Winsight)
“Why Running a Media Company is so Darn Hard and How Recurring Revenue Can Help”
8:45 AM – 8:55 AM
Industry Update
Brightspot
8:55 AM – 9:35 AM
Presentation – Travis Hessman, VP/Content, Endeavor Business Media
“Audience Is King: Why Editors Are Your Most Valuable Assets”
9:35 AM – 10:00 AM
Break
Compliments of Omeda
10:00 AM – 10:50 AM
Keynote – Craig Fuller, CEO, FreightWaves
“Content Supported SaaS, First Party Data, Everything…”
10:50 AM – 12:00 AM
FOCUS SESSION #3

Going Forward…
C-Suite Discussion – Revenue from 1st Party Data
Leadership Discussion – The Millennial Workforce
Global Media Discussion – Where are We going from Here?
Events Discussion – 2023
Revenue Source Discussion – Driving Reader Revenue
Revenue Source Discussion – Recurring Digital Revenue
12:00 PM
Final Words & Adjourn

MediaGrowth is partnering with FIPP and Renewd to better serve the B2B media community.

MediaGrowth is requiring that all participants at the Summit be vaccinated. The health, safety, and peace of mind of our community members is MediaGrowth’s utmost concern.