MediaGrowth Summit 2021 Agenda
(MediaGrowth will follow all current CDC recommendations for health and safety. If government mandates prevent travel and gathering, attendees will receive 100% refund or rollover to new dates of in-person MediaGrowth Summit)
— 2021 Agenda to come soon —
Monday, October 4, 2021
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2:00 PM – 3:30 PM CT | Registration, Greeting and Reconnecting with Colleagues | |||
3:30 PM – 3:35 PM | Welcome to MediaGrowth Summit 2021 – Kathi Simonsen | |||
3:35 PM – 5:00 PM FOCUS SESSION #1 Discuss issues facing B2B media leaders today. Bring your challenges, questions, successes and solutions. Peer groups are not exclusive; join any discussion that interests you. | C-Suite Discussion — Digital Disruption and Innovation Facilitator – Amy Schwandt, Chief Revenue Officer, AC Business Media Digital innovations have both saved and disrupted B2B media companies during the past 18 months. How have your processes, products, platforms changed? | |||
Editorial Discussion – Website Traffic & Engagement Facilitator – Emily Howard, Group Publisher, Columbia Books & Information Services Is your website traffic what it should be? What factors are contributing to its success or failure in capturing the audience? | ||||
Technology Discussion – Data Profit & Privacy Facilitator – Hamid Benbrahim, Ph.D, Head of Data and AI, Thomas The rise of Data in B2B media continues. What data is being collected? How are privacy issues affecting data-related decisions? | ||||
Sales Discussion – Shaking the Funnel Facilitator – Ryan Delahanty, Exec. Vice President / Sales, Gardner Business Media Does the sales team need reshaping? How effective are compensation and support structures, training and strategies? | ||||
Events – Agony & Ecstasy Facilitator – Kathi Simonsen, President, Simonsen Sales & Marketing This most profitable platform has been severely tested. What is working now? What is not? What are audiences asking for? | ||||
Subscriptions – Yes or No? Facilitator – Bill Zadeits, President, Cherokee Media When do subscription models drive revenue and engagement? The down side? | ||||
5:00 PM – 7:00 PM | Welcome Reception | |||
2:00 PM – 3:30 PM CT | Registration, Greeting and Reconnecting with Colleagues | |||
3:30 PM – 3:35 PM | Welcome to MediaGrowth Summit 2021 – Kathi Simonsen | |||
3:35 PM – 5:00 PM FOCUS SESSION #1 Catching-up; Lessons Learned | C-Suite Discussion Digital Disruption and Innovation | Editorial Discussion Website Traffic & Engagement | Technology Discussion Data Profit & Privacy | |
Sales Discussion Shaking the Funnel | Events Agony & Ecstasy | Subscriptions Yes or No? | ||
5:00 PM – 7:00 PM | Welcome Reception | |||
Tuesday, October 5, 2021
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7:00 AM – 8:00 AM CT | Breakfast Buffet | |||
8:00 AM – 8:10 AM | INTRODUCTION TO MEDIAGROWTH SUMMIT Kathi Simonsen, Simonsen Sales & Marketing MC – Ryan Delahanty, Executive Vice President, Gardner Business Media | |||
8:10 AM – 9:20 AM | C-Suite Panel “Current State of the Transforming Industry” Joe Angel, President, PMMI Media Thomas Wilson, President, PentaVision Bill Zadeits, President, Cherokee Media Hugh Roome, Ph.D, Chairman of the Board, Alliance for Young Artists and Writers,the Scholastic Art and Writing Awards (Moderator) | |||
9:20 AM – 9:30 AM | Industry Update – knk Publishing Software | |||
9:30 AM – 10:00 AM | Presentation – Dan Fink, Managing Director, Money-Media “Your Web Site ~ How Users Actually Respond to Its Design” | |||
10:00 AM – 10:30 AM | Break | |||
10:30 AM – 11:00 AM | Presentation – Christine Shaw, CEO, InvestmentNews “Digital Success in a Time of Transforming Expectations” | |||
11:00 AM – 12:15 PM FOCUS SESSION #2 Discuss issues facing B2B media leaders today. Bring your challenges, questions, successes and solutions. Peer groups are not exclusive; join any discussion that interests you. | C-Suite Discussion – Resetting Your Business Facilitator – Hugh Roome, Ph.D, Chairman of the Board, Alliance for Young Artists and Writers, the Scholastic Art and Writing Awards With a better understanding, now, of the opportunities and threats, what areas may need attention and adjustment in B2B media companies? | |||
Editorial Discussion – Captivating Your Audience Facilitator – Chris McNamara, Editor-In-Chief of Putman Media’s Smart Industry What kinds of stories, information and news engage your audience? What platforms are working best? | ||||
Technology Discussion – Evaluating New Suppliers Facilitator – Kathi Simonsen Industry resource providers are offering impressive solutions. How do you determine which will work for your unique situation? | ||||
Sales Discussion – Customers as Mentors Facilitator – Dave Pomeroy, President, National Business Media Sales approaches and messaging have been altered. How are successful sales teams working with prospects and customers to achieve marketing goals and close deals? | ||||
Events – The In-Person / Virtual / Hybrid Decision Facilitator – Tom Wilson, President, PentaVision Should all events now be hybrid? If not, how do you decide which should be only virtual or in-person? What is new in events? | ||||
Leadership – Women in B2B Media Facilitator – Christine Shaw, CEO, InvestmentNews The challenges, balances and strategies of B2B media leadership. | ||||
12:15 PM – 1:45 PM | Lunch | |||
1:45 PM – 2:15 PM | Presentation – Chris Ferrell, Chief Executive Officer, Endeavor Business Media “Creating a Culture for Scale ~ Managing the Modern B2B Workforce” | |||
2:15 PM – 2:25 PM | Industry Update – Omeda | |||
2:25 PM – 2:55 PM | Presentation – Hamid Benbrahim, Ph.D, Head of Data and AI, Thomas “Data – Profit and Privacy” | |||
2:55 PM – 3:30 PM | Break | |||
3:30 PM – 4:00 PM | Editorial Content – Chris McNamara, Editor-In-Chief of Putman Media’s Smart Industry “Even When We’re Talking About Robots, We’re Talking About People” | |||
4:00 PM – 5:00 PM RESOURCE SESSIONS | Prearranged Individual Appointments with Resource Providers | |||
5:00 PM – 7:00 PM | Reception | |||
7:00 AM – 8:00 AM CT | Breakfast Buffet | |||
8:00 AM – 8:10 AM | INTRODUCTION TO MEDIAGROWTH SUMMIT Kathi Simonsen, Simonsen Sales & Marketing MC – Ryan Delahanty, Executive Vice President, Gardner Business Media | |||
8:10 AM – 9:20 AM | C-Suite Panel “Current State of the Transforming Industry” Joe Angel, President, PMMI Media Thomas Wilson, President, PentaVision Bill Zadeits, President, Cherokee Media Hugh Roome, Ph.D, Chairman of the Board, Alliance for Young Artists and Writers,the Scholastic Art and Writing Awards (Moderator) | |||
9:20 AM – 9:30 AM | Industry Update – knk Publishing Software | |||
9:30 AM – 10:00 AM | Presentation – Dan Fink, Managing Director, Money-Media “Your Web Site ~ How Users Actually Respond to Its Design” | |||
10:00 AM – 10:30 AM | Break | |||
10:30 AM – 11:00 AM | Presentation – Christine Shaw, CEO, InvestmentNews “Digital Success in a Time of Transforming Expectations” | |||
11:00 AM – 12:15 PM FOCUS SESSION #2 The Transformation Continues… | C-Suite Discussion Resetting Your Business | Editorial Discussion Captivating Your Audience | Technology Discussion Evaluating New Suppliers | |
Sales Discussion Customers as Mentors | Events The In-Person / Virtual / Hybrid Decision | Leadership Women in B2B Media | ||
12:15 PM – 1:45 PM | Lunch | |||
1:45 PM – 2:15 PM | Presentation – Chris Ferrell, Chief Executive Officer, Endeavor Business Media “Creating a Culture for Scale ~ Managing the Modern B2B Workforce” | |||
2:15 PM – 2:25 PM | Industry Update – Omeda | |||
2:25 PM – 2:55 PM | Presentation – Hamid Benbrahim, Ph.D, Head of Data and AI, Thomas “Data – Profit and Privacy” | |||
2:55 PM – 3:30 PM | Break | |||
3:30 PM – 4:00 PM | Editorial Content – Chris McNamara, Editor-In-Chief of Putman Media’s Smart Industry “Even When We’re Talking About Robots, We’re Talking About People” | |||
4:00 PM – 5:00 PM RESOURCE SESSIONS | Prearranged Individual Appointments with Resource Providers | |||
5:00 PM – 7:00 PM | Reception | |||
Wednesday, October 6, 2021
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7:00 AM – 8:00 AM CT | Breakfast Buffet | |||
8:00 AM – 8:10 AM | WELCOME BACK Kathi Simonsen Ryan Delahanty | |||
8:10 AM – 8:40 AM | Events – Erin Fields, Vice President, Events, Bobit Business Media “The Constant Disruption of Events” | |||
8:40 AM – 9:10 AM | Presentation – Brian Cuthbert, Group VP, Diversified Communications “Driving Engagement & Revenue through Training Offerings” | |||
9:10 AM – 10:10 AM FOCUS SESSION #3 Discuss issues facing B2B media leaders today. Bring your challenges, questions, successes and solutions. Peer groups are not exclusive; join any discussion that interests you. | C-Suite Discussion – The B2B Media Forecast Facilitator – Ron Spink, CEO, AC Business Media (Moderator) What lies ahead for Print, Digital, Marketing Services, Data, Media? Predictions? Optimism? Pessimism? | |||
Editorial Discussion – Going Forward Facilitator – Alex Lytle, Digital Content Lead, WATT Global Media Leading the editorial team through the next set of new requirements. What new skill sets must be learned or on-boarded? | ||||
Technology Discussion – The Next Tech Facilitator – John Reidy, Digital Media Specialist, Grain Journal Leading the tech team through the next set of new requirements. What new skill sets must be explored and incorporated? | ||||
Sales Discussion – Training Programs as Revenue Facilitator – Brian Cuthbert, Group VP, Diversified Communications Will certification and training programs become the next big drivers of engagement and sources of revenue? | ||||
Events – Constant Disruption Facilitator – Erin Fields, Vice President, Events, Bobit Business Media How are event planners reimagining this profitable, ever-evolving platform? | ||||
Leadership – Ransomware and Cyber Security Facilitator – Shane Austerman, Chief Financial Officer, Stamats Communications Guarding the B2B media company against the latest challenges and threats of cyber attackers. | ||||
10:10 AM – 10:40 AM | Break | |||
10:45 AM – 11:55 AM | C-Suite Panel “The Future of B2B Media – 2022 and Beyond” Shane Austerman, Chief Financial Officer, Stamats Communications Dave Pomeroy, President, National Business Media Hugh Roome, Ph.D, Chairman of the Board, Alliance for Young Artists and Writers, the Scholastic Art and Writing Awards Ron Spink, CEO, AC Business Media (Moderator) | |||
11:55 AM | Final Words & Adjourn | |||
7:00 AM – 8:00 AM CT | Breakfast Buffet | |||
8:00 AM – 8:10 AM | WELCOME BACK Kathi Simonsen Ryan Delahanty | |||
8:10 AM – 8:40 AM | Events – Erin Fields, Vice President, Events, Bobit Business Media “The Constant Disruption of Events” | |||
8:40 AM – 9:10 AM | Presentation – Brian Cuthbert, Group VP, Diversified Communications “Driving Engagement & Revenue through Training Offerings” | |||
9:10 AM – 10:10 AM FOCUS SESSION #3 The Future of B2B Media | C-Suite Discussion The B2B Media Forecast | Editorial Discussion Going Forward | Technology Discussion The Next Tech | |
Sales Discussion Training Programs as Revenue | Events Constant Disruption | Leadership Ransomware and Cyber Security | ||
10:10 AM – 10:40 AM | Break | |||
10:45 AM – 11:55 AM | C-Suite Panel “The Future of B2B Media – 2022 and Beyond” Shane Austerman, Chief Financial Officer, Stamats Communications Dave Pomeroy, President, National Business Media Hugh Roome, Ph.D, Chairman of the Board, Alliance for Young Artists and Writers, the Scholastic Art and Writing Awards Ron Spink, CEO, AC Business Media (Moderator) | |||
11:55 AM | Final Words & Adjourn | |||
