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MediaGrowth Summit 2021 Agenda

(MediaGrowth will follow all current CDC recommendations for health and safety. If government mandates prevent travel and gathering, attendees will receive 100% refund or rollover to new dates of in-person MediaGrowth Summit)

— 2021 Agenda to come soon —

Monday, October 4, 2021

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2:00 PM – 3:30 PM CT
Registration, Greeting and Reconnecting with Colleagues
3:30 PM – 3:35 PM
Welcome to MediaGrowth Summit 2021 – Kathi Simonsen
3:35 PM – 5:00 PM
FOCUS SESSION #1

Discuss issues facing B2B
media leaders today.
Bring your challenges, questions, successes and solutions.
Peer groups are not exclusive;
join any discussion that interests you.
C-Suite Discussion — Digital Disruption and Innovation
Facilitator – Amy Schwandt, Chief Revenue Officer, AC Business Media
Digital innovations have both saved and disrupted B2B media companies during the past 18 months. How have your processes, products, platforms changed?
Editorial Discussion – Website Traffic & Engagement
Facilitator – Emily Howard, Group Publisher, Columbia Books & Information Services
Is your website traffic what it should be? What factors are contributing to its success or failure in capturing the audience?
Technology Discussion – Data Profit & Privacy
Facilitator – Hamid Benbrahim, Ph.D, Head of Data and AI, Thomas
The rise of Data in B2B media continues. What data is being collected? How are privacy issues affecting data-related decisions?
Sales Discussion – Shaking the Funnel
Facilitator – Ryan Delahanty, Exec. Vice President / Sales, Gardner Business Media
Does the sales team need reshaping? How effective are compensation and support structures, training and strategies?
Events – Agony & Ecstasy
Facilitator – Kathi Simonsen, President, Simonsen Sales & Marketing
This most profitable platform has been severely tested. What is working now? What is not? What are audiences asking for?
Subscriptions – Yes or No?
Facilitator – Bill Zadeits, President, Cherokee Media
When do subscription models drive revenue and engagement? The down side?
5:00 PM – 7:00 PM
Welcome Reception
2:00 PM – 3:30 PM CT
Registration, Greeting and Reconnecting with Colleagues
3:30 PM – 3:35 PM
Welcome to MediaGrowth Summit 2021 – Kathi Simonsen
3:35 PM – 5:00 PM
FOCUS SESSION #1

Catching-up; Lessons Learned
C-Suite Discussion
Digital Disruption and Innovation
Editorial Discussion
Website Traffic & Engagement
Technology Discussion
Data Profit & Privacy
Sales Discussion
Shaking the Funnel
Events
Agony & Ecstasy
Subscriptions
Yes or No?
5:00 PM – 7:00 PM
Welcome Reception

Tuesday, October 5, 2021

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7:00 AM – 8:00 AM CT
Breakfast Buffet
8:00 AM – 8:10 AM
INTRODUCTION TO MEDIAGROWTH SUMMIT
Kathi Simonsen, Simonsen Sales & Marketing
MC – Ryan Delahanty, Executive Vice President, Gardner Business Media
8:10 AM – 9:20 AM
9:20 AM – 9:30 AM
Industry Update – knk Publishing Software
9:30 AM – 10:00 AM
Presentation – Dan Fink, Managing Director, Money-Media
“Your Web Site ~ How Users Actually Respond to Its Design”
10:00 AM – 10:30 AM
Break
10:30 AM – 11:00 AM
Presentation – Christine Shaw, CEO, InvestmentNews
“Digital Success in a Time of Transforming Expectations”
11:00 AM – 12:15 PM
FOCUS SESSION #2

Discuss issues facing B2B
media leaders today.
Bring your challenges, questions,
successes and solutions.
Peer groups are not exclusive; join any discussion that interests you.
C-Suite Discussion – Resetting Your Business
Facilitator – Hugh Roome, Ph.D, Chairman of the Board, Alliance for Young Artists and Writers, the Scholastic Art and Writing Awards
With a better understanding, now, of the opportunities and threats, what areas may need attention and adjustment in B2B media companies?
Editorial Discussion – Captivating Your Audience
Facilitator – Chris McNamara, Editor-In-Chief of Putman Media’s Smart Industry
What kinds of stories, information and news engage your audience? What platforms are working best?
Technology Discussion – Evaluating New Suppliers
Facilitator – Kathi Simonsen
Industry resource providers are offering impressive solutions. How do you determine which will work for your unique situation?
Sales Discussion – Customers as Mentors
Facilitator – Dave Pomeroy, President, National Business Media
Sales approaches and messaging have been altered. How are successful sales teams working with prospects and customers to achieve marketing goals and close deals?
Events – The In-Person / Virtual / Hybrid Decision
Facilitator – Tom Wilson, President, PentaVision
Should all events now be hybrid? If not, how do you decide which should be only virtual or in-person? What is new in events?
Leadership – Women in B2B Media
Facilitator – Christine Shaw, CEO, InvestmentNews
The challenges, balances and strategies of B2B media leadership.
12:15 PM – 1:45 PM
Lunch
1:45 PM – 2:15 PM
Presentation – Chris Ferrell, Chief Executive Officer, Endeavor Business Media
“Creating a Culture for Scale ~ Managing the Modern B2B Workforce”
2:15 PM – 2:25 PM
Industry Update – Omeda
2:25 PM – 2:55 PM
Presentation – Hamid Benbrahim, Ph.D, Head of Data and AI, Thomas
“Data – Profit and Privacy”
2:55 PM – 3:30 PM
Break
3:30 PM – 4:00 PM
Editorial Content – Chris McNamara, Editor-In-Chief of Putman Media’s Smart Industry
“Even When We’re Talking About Robots, We’re Talking About People”
4:00 PM – 5:00 PM
RESOURCE SESSIONS
Prearranged Individual Appointments with Resource Providers
5:00 PM – 7:00 PM
Reception
7:00 AM – 8:00 AM CT
Breakfast Buffet
8:00 AM – 8:10 AM
INTRODUCTION TO MEDIAGROWTH SUMMIT
Kathi Simonsen, Simonsen Sales & Marketing
MC – Ryan Delahanty, Executive Vice President, Gardner Business Media
8:10 AM – 9:20 AM
9:20 AM – 9:30 AM
Industry Update – knk Publishing Software
9:30 AM – 10:00 AM
Presentation – Dan Fink, Managing Director, Money-Media
“Your Web Site ~ How Users Actually Respond to Its Design”
10:00 AM – 10:30 AM
Break
10:30 AM – 11:00 AM
Presentation – Christine Shaw, CEO, InvestmentNews
“Digital Success in a Time of Transforming Expectations”
11:00 AM – 12:15 PM
FOCUS SESSION #2

The Transformation Continues…
C-Suite Discussion
Resetting Your Business
Editorial Discussion
Captivating Your Audience
Technology Discussion
Evaluating New Suppliers
Sales Discussion
Customers as Mentors
Events
The In-Person / Virtual / Hybrid Decision
Leadership
Women in B2B Media
12:15 PM – 1:45 PM
Lunch
1:45 PM – 2:15 PM
Presentation – Chris Ferrell, Chief Executive Officer, Endeavor Business Media
“Creating a Culture for Scale ~ Managing the Modern B2B Workforce”
2:15 PM – 2:25 PM
Industry Update – Omeda
2:25 PM – 2:55 PM
Presentation – Hamid Benbrahim, Ph.D, Head of Data and AI, Thomas
“Data – Profit and Privacy”
2:55 PM – 3:30 PM
Break
3:30 PM – 4:00 PM
Editorial Content – Chris McNamara, Editor-In-Chief of Putman Media’s Smart Industry
“Even When We’re Talking About Robots, We’re Talking About People”
4:00 PM – 5:00 PM
RESOURCE SESSIONS
Prearranged Individual Appointments with Resource Providers
5:00 PM – 7:00 PM
Reception

Wednesday, October 6, 2021

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7:00 AM – 8:00 AM CT
Breakfast Buffet
8:00 AM – 8:10 AM
WELCOME BACK
Kathi Simonsen
Ryan Delahanty
8:10 AM – 8:40 AM
Events – Erin Fields, Vice President, Events, Bobit Business Media
“The Constant Disruption of Events”
8:40 AM – 9:10 AM
Presentation – Brian Cuthbert, Group VP, Diversified Communications
“Driving Engagement & Revenue through Training Offerings”
9:10 AM – 10:10 AM
FOCUS SESSION #3

Discuss issues facing B2B
media leaders today.
Bring your challenges, questions, successes and solutions.
Peer groups are not exclusive;
join any discussion that interests you.
C-Suite Discussion – The B2B Media Forecast
Facilitator – Ron Spink, CEO, AC Business Media (Moderator)
What lies ahead for Print, Digital, Marketing Services, Data, Media? Predictions? Optimism? Pessimism?
Editorial Discussion – Going Forward
Facilitator – Alex Lytle, Digital Content Lead, WATT Global Media
Leading the editorial team through the next set of new requirements. What new skill sets must be learned or on-boarded?
Technology Discussion – The Next Tech
Facilitator – John Reidy, Digital Media Specialist, Grain Journal
Leading the tech team through the next set of new requirements. What new skill sets must be explored and incorporated?
Sales Discussion – Training Programs as Revenue
Facilitator – Brian Cuthbert, Group VP, Diversified Communications
Will certification and training programs become the next big drivers of engagement and sources of revenue?
Events – Constant Disruption
Facilitator – Erin Fields, Vice President, Events, Bobit Business Media
How are event planners reimagining this profitable, ever-evolving platform?
Leadership – Ransomware and Cyber Security
Facilitator – Shane Austerman, Chief Financial Officer, Stamats Communications
Guarding the B2B media company against the latest challenges and threats of cyber attackers.
10:10 AM – 10:40 AM
Break
10:45 AM – 11:55 AM
11:55 AM
Final Words & Adjourn
7:00 AM – 8:00 AM CT
Breakfast Buffet
8:00 AM – 8:10 AM
WELCOME BACK
Kathi Simonsen
Ryan Delahanty
8:10 AM – 8:40 AM
Events – Erin Fields, Vice President, Events, Bobit Business Media
“The Constant Disruption of Events”
8:40 AM – 9:10 AM
Presentation – Brian Cuthbert, Group VP, Diversified Communications
“Driving Engagement & Revenue through Training Offerings”
9:10 AM – 10:10 AM
FOCUS SESSION #3

The Future of B2B Media
C-Suite Discussion
The B2B Media Forecast
Editorial Discussion
Going Forward
Technology Discussion
The Next Tech
Sales Discussion
Training Programs as Revenue
Events
Constant Disruption
Leadership
Ransomware and Cyber Security
10:10 AM – 10:40 AM
Break
10:45 AM – 11:55 AM
11:55 AM
Final Words & Adjourn

MediaGrowth and FIPP are partnering to better serve the International Media Community.

(All attendees must show proof of vaccination. MediaGrowth will follow all current CDC recommendations for health and safety. If government mandates prevent travel and gathering, attendees will receive 100% refund or rollover to new dates of in-person MediaGrowth Summit)