MediaGrowth Summit 2021 Agenda

(MediaGrowth will follow all current CDC recommendations for health and safety. If government mandates prevent travel and gathering, attendees will receive 100% refund or rollover to new dates of in-person MediaGrowth Summit)

— 2021 Agenda to come soon —

Monday, October 4, 2021

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2:00 PM – 3:30 PM CT	Registration, Greeting and Reconnecting with Colleagues
3:30 PM – 3:35 PM	Welcome to MediaGrowth Summit 2021 – Kathi Simonsen
3:35 PM – 5:00 PM FOCUS SESSION #1 Catching-up; Lessons Learned	C-Suite Discussion Digital Disruption and Innovation	Editorial Discussion Website Traffic & Engagement	Technology Discussion Data Profit & Privacy
	Sales Discussion Shaking the Funnel	Events Agony & Ecstasy	Subscriptions Yes or No?
5:00 PM – 7:00 PM	Welcome Reception

Tuesday, October 5, 2021

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7:00 AM – 8:00 AM CT	Breakfast Buffet
8:00 AM – 8:10 AM	INTRODUCTION TO MEDIAGROWTH SUMMIT Kathi Simonsen, Simonsen Sales & Marketing MC – Ryan Delahanty, Executive Vice President, Gardner Business Media
8:10 AM – 9:20 AM	C-Suite Panel “Current State of the Transforming Industry” Joe Angel, President, PMMI Media Thomas Wilson, President, PentaVision Bill Zadeits, President, Cherokee Media Hugh Roome, Ph.D, Chairman of the Board, Alliance for Young Artists and Writers,the Scholastic Art and Writing Awards (Moderator)
9:20 AM – 9:30 AM	Industry Update – knk Publishing Software
9:30 AM – 10:00 AM	Presentation – Dan Fink, Managing Director, Money-Media “Your Web Site ~ How Users Actually Respond to Its Design”
10:00 AM – 10:30 AM	Break
10:30 AM – 11:00 AM	Presentation – Christine Shaw, CEO, InvestmentNews “Digital Success in a Time of Transforming Expectations”
11:00 AM – 12:15 PM FOCUS SESSION #2 The Transformation Continues…	C-Suite Discussion Resetting Your Business	Editorial Discussion Captivating Your Audience	Technology Discussion Evaluating New Suppliers
	Sales Discussion Customers as Mentors	Events The In-Person / Virtual / Hybrid Decision	Leadership Women in B2B Media
12:15 PM – 1:45 PM	Lunch
1:45 PM – 2:15 PM	Presentation – Chris Ferrell, Chief Executive Officer, Endeavor Business Media “Creating a Culture for Scale ~ Managing the Modern B2B Workforce”
2:15 PM – 2:25 PM	Industry Update – Omeda
2:25 PM – 2:55 PM	Presentation – Hamid Benbrahim, Ph.D, Head of Data and AI, Thomas “Data – Profit and Privacy”
2:55 PM – 3:30 PM	Break
3:30 PM – 4:00 PM	Editorial Content – Chris McNamara, Editor-In-Chief of Putman Media’s Smart Industry “Even When We’re Talking About Robots, We’re Talking About People”
4:00 PM – 5:00 PM RESOURCE SESSIONS	Prearranged Individual Appointments with Resource Providers
5:00 PM – 7:00 PM	Reception

Wednesday, October 6, 2021

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7:00 AM – 8:00 AM CT	Breakfast Buffet
8:00 AM – 8:10 AM	WELCOME BACK Kathi Simonsen Ryan Delahanty
8:10 AM – 8:40 AM	Events – Erin Fields, Vice President, Events, Bobit Business Media “The Constant Disruption of Events”
8:40 AM – 9:10 AM	Presentation – Brian Cuthbert, Group VP, Diversified Communications “Driving Engagement & Revenue through Training Offerings”
9:10 AM – 10:10 AM FOCUS SESSION #3 The Future of B2B Media	C-Suite Discussion The B2B Media Forecast	Editorial Discussion Going Forward	Technology Discussion The Next Tech
	Sales Discussion Training Programs as Revenue	Events Constant Disruption	Leadership Ransomware and Cyber Security
10:10 AM – 10:40 AM	Break
10:45 AM – 11:55 AM	C-Suite Panel “The Future of B2B Media – 2022 and Beyond” Shane Austerman, Chief Financial Officer, Stamats Communications Dave Pomeroy, President, National Business Media Hugh Roome, Ph.D, Chairman of the Board, Alliance for Young Artists and Writers, the Scholastic Art and Writing Awards Ron Spink, CEO, AC Business Media (Moderator)
11:55 AM	Final Words & Adjourn

(MediaGrowth will follow all current CDC recommendations for health and safety. If government mandates prevent travel and gathering, attendees will receive 100% refund or rollover to new dates of in-person MediaGrowth Summit)