Exclusive! New Research Demonstrates the Power of B2B Media
In a world of information overload, in which 400,000 Tweets and 300,000 Snaps are sent every minute, are the media products we produce still relevant? Will they be relevant tomorrow, and how do we prove this to marketers? There hasn’t been compelling industry-wide research to support our story…until now. Joe will share the results of an important new study that shows how business professionals — across multiple markets and age groups — use and benefit from B2B media (magazines, trade shows, newsletters, Web, mobile apps and more), and how their consumption habits are likely to change over the next 3 to 5 years. Joe also will discuss how your sales teams can act on this information to gain greater share of customer.
Bio – Joe Pramberger is President of Tech Briefs Media Group, a Manhattan-based publishing company specializing in information products for technical professionals. Joe has over 30 years of experience in all aspects of B2B media, from sales and marketing to editorial and research. He is the publisher of more than two dozen print and digital publications, including NASA Tech Briefs, the largest-circulation magazine for design engineers, and Automotive Engineering, the leading magazine for automotive engineers worldwide. He has successfully launched numerous publications, newsletters, events, and Web properties in a variety of markets. Joe has served on the board of directors of BPA International as well as private high-tech companies. He is a graduate of Fordham University.