Thomas Wilk is the award-winning chief editor of Plant Services, a Putman Media publication that focuses on smart solutions for maintenance and reliability. Tom joined the Putman editorial team in 2014, and previously was Content Strategist / Mobile Media Manager at Panduit, breaking new ground for that company in the areas of digital content strategy and mobile app development. Tom also worked as chief editor for Battelle Memorial Institute’s Environmental Restoration team, and taught business and technical writing at Ohio State University. Tom holds a BA from the University of Illinois and an MA from Ohio State University, and is an avid hiker and runner.
The B2B Editor As Strategic Asset
As media companies evolve into data companies, the role of the editor is evolving as well. Editors are being asked to balance their core content development responsibilities with a variety of other tasks, from sales-enablement and marketing execution to 24/7 engagement across social platforms. This session explores some of the options that brands are facing at the editorial level to drive strategic business value while maintaining the kind of thought leadership that pulls in an engaged audience.