Paul Miller

Paul Miller

First Party Data

From the reemergence of the value of first party data to the value of data derived from content consumption habits, B2B media and events businesses are primed for the next level of innovation. Learn how Questex embarked the omnichannel path before the Covid pandemic and how it led to consecutive 40%+ growth years at the company. Questex CEO Paul Miller will share how the company has built a data driven business that is growing events and media revenues. Paul will explain how Questex uses 1st party data creatively to determine customers’ needs to guide them to the Questex events and tracks that will benefit them most.

Bio

Paul Miller is Chief Executive Officer of Questex.  He is responsible for shaping the company’s growth strategy and enhancing its offerings to better serve its customers as a next-generation information services company.  A visionary leader with a track record of also growing the business as an executive at Informa, Penton and UBM, Paul has a passion for creating winning cultures and high performing teams.  

Questex’s revenue is now 50% digital and 50% events after its pivot in the last two years. In 2019 70% of its revenue was generated by its events, Questex’s response to the unprecedented challenges of the last two years had to be both creative and courageous. Beyond the move to virtual and hybrid formats, the company’s event planners have had to rethink the purposes and processes of meeting the needs of audiences and sponsors.   Questex uses 1st party data creatively to determine customers’ needs and to guide them to Questex events.