Nick Phillips

Nick Phillips

Nurture via Native: Lead Generation + Native Content

During this presentation, we will discuss how to leverage native content tactics for successful lead generation campaigns. You will learn how taking a native content approach to your email-based lead gen campaigns can help improve open rates, CTRs, form completions and other key engagement metrics.

Bio

Nick is the Digital Product Director for Endeavor Business Media. A seasoned editor and writer turned digital marketing specialist, he has more than a decade of experience in the print and digital publishing industry. At Endeavor, Nick specializes in creating engaging, content-focused lead generation campaigns for clients.