Matt Morgan is Executive Vice President of Produce at Farm Journal. He is responsible for the strategic direction and leads the full produce portfolio including print, digital, events and the Produce Market Guide platform. Morgan has also served as SVP of Digital and Data as well as Vice President of the Crop Division in the past four years at Farm Journal. Prior to joining Farm Journal Morgan spent eight years at Vance Publishing in various management positions which included leading the AgriBusiness division that was comprised of eleven different brands.
It's Time To Optimize Your Digital Playbook
It’s 2020 and it’s time to clean up your company’s digital playbook. Its easy to offer hundreds of different digital solutions, but is your company also retiring less effective products. We are all being pushed to add bright and shiny digital tactics to our portfolio every day, but are we monetizing these items enough without leaving money on the table? Matt Morgan will examine these questions and more as he discusses optimizing your digital playbook.