Matt McCallum has been the owner of Great American Media Services for 29 years and serves as CEO. The B2B company serves the specialty agriculture, retail, horticulture and sports markets with more than 14 different brands.
Remarkable Revenue from Special Digital Guides
Publishers have seen unprecedented cost increases in paper, postage and printing in the past two years. Printing supplements and special issues is no longer as profitable as it has been in the past.
Great American Media Services’ strategy has shifted to digital supplements that have no printing or mailing costs associated with them. Instead, they provide a low-cost brand extension that returns more ROI along with metrics and audience multipliers.
Great American Media Services’ strategy has shifted to digital supplements that have no printing or mailing costs associated with them. Instead, they provide a low-cost brand extension that returns more ROI along with metrics and audience multipliers.
