Mariah Obiedzinski

Mariah Obiedzinski
The world of B2B publishing has transitioned from a sales-focused marketing approach to multi-platform content marketing. Today, there are more data funnels and prospect touchpoints than ever before. How can B2B marketers create helpful, relevant content and still meet KPIs? The answer is with an intentional conversion-centered content program.

Join this session to discover how to:
• craft content that converts in both print and digital
• understand the role of attribution in ROI reporting
• identify effective reporting models

Bio

Mariah Obiedzinski is Director of Content Services at Stamats. She is a national leader in conversion-centered content strategies, having directed multiple enterprise content projects for major academic medical centers across the United States.

Mariah’s areas of expertise include content strategy, writing, editing, subject matter expert interviews, and content marketing. With more than a decade of experience, she is recognized in the content industry. Mariah is a two-time presenter at the international Content Marketing World Conference and has a BA in journalism and a BA in English from Mount Mercy University.

At Stamats, Mariah provides strategic, editorial, and management support for three established digital and print publishing brands, as well as higher education content marketing and content strategy.