Kerry Smith

Kerry Smith

Techniques for Developing & Retaining Your Most Valuable Asset

Access Intelligence has a number programs in place for developing and retaining talent and they were named a “Best Place to Work” for several years. Kerry will speak to how they create and maintain a productive and satisfied workforce and talk about specific initiatives that AI uses to create and encourage employee engagement.

They have development plans, opportunities for internal movement/exposure to new opportunities, mentoring programs, etc. They also use internal satisfaction surveys, DEI initiatives, access to outside learning/training, etc. AI recently conducted an employee satisfaction survey that showed an 83% satisfaction rate among their employee base.


Kerry Smith oversees the Marketing & Media Division of Access Intelligence, which includes AdExchanger, AdMonsters, PR News, Cynopsis, Cablefax, FOLIO:, Event Marketer, Esports Business, Chief Marketer, Multichannel Merchant, LeadsCon and their related event and emedia businesses. Kerry joined Access Intelligence with the sale of his company, Red 7 Media, to AI in 2011. Kerry started Red 7 Media in 2002 with a vision to create and launch magazines and conferences in niche business categories. The company was named the fastest-growing privately-held publishing company in the U.S. by Inc. Magazine in 2007 and 2008. He has launched numerous magazines and conferences/shows over the past 30 years. Prior to founding Red 7 Media, Kerry was Group Publisher at Primedia, Inc., where he was responsible for editorial, business management and brand development for a portfolio of business publications, including American DemographicsCorporate Meetings & Incentives, and PROMO Magazine, which he co-founded with his father in 1987. Kerry served on the board of the Society of Independent Show Organizers (SISO) for 5 years, and serves his community as Fire Commissioner. He is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University, and i the co-author of Experiential Marketing — Secrets, Strategies, and Success Stories from the World’s Greatest Brands (Wiley Publishing).