Jeff was Director of Marketing at Harvard Business Review where he led digital and traditional marketing for engagement and loyalty of subscriptions and retail on the Harvard Business Review brand. He built the AdTech stack and co-led major marketing tech initiative such as developing audience extension capabilities using a DSP for ad sales and launching a marketing ecosystem. He created HBR’s first digital strategy and team. He pivoted the marketing and content strategy to 100% digital. Co-led the development of HBR’s mobile app. He increased revenue by 66%.