Craig Fuller


Content supported SaaS, First Party Data, everything...

Craig Fuller, the founder and CEO of FreightWaves, will walk through how he uses content and data to drive top of the funnel for his subscription data business. His presentation will focus on revenue that comes from SaaS and Data and how to collect and monetize data that customers will pay a premium for and consider it mission critical.


FreightWaves, the company Craig Fuller founded in 2017 is the largest provider of market intelligence for the global supply chain. The company has two business lines: media and SaaS. The media business primarily generates revenue from advertising, but the mission is to create top of the funnel for the company’s SaaS platform, SONAR. Through this model, FreightWaves has become one of the fastest-growing enterprise SaaS businesses and one of the most valuable B2B media companies in the market.