Brian Stoller


Adapting B2B Media to Gen AI’s dynamic terrain

Generative AI has presented the largest disruption to the media industry in decades, but as companies scramble to adopt this transformative technology, are they fully prepared for its long-term impacts? In this keynote, Foundry CMO Brian Stoller examines findings from Foundry’s latest research on AI adoption, including what business leaders are optimistic about as well as where they’re exercising caution. Finally, the session will address key considerations, ethical implications, and the responsibilities that media professionals have in both leveraging and educating their audiences on AI, as we collectively learn to navigate the delicate balance between automation and human autonomy.


As Chief Marketing Officer Brian Stoller, brings more than 25 years of marketing and martech experience to FOUNDRY (an IDG, Inc. Company).

In this role, Brian leads Foundry’s global data-driven marketing efforts as Foundry continues to define the intersection of media and martech. Brian brings his global marketing, agency and martech expertise, as well as a unique understanding of what Foundry’s customers need for success, because he previously was one.

Prior to joining Foundry Brian was Chief Marketing Officer of several start-up companies, including BioSymetrics, a SaaS platform pharmaceutical research using AI as well as several marketing technology companies.  At IBM, Brian was Executive Director of Performance Marketing where he built IBM’s in-house programmatic capabilities. He started his career in the agency space, supporting a wide range of clients from American Express, SAP, Cisco, LG Electronics, HSBC, GSK, and CHANEL among others.

Brian is a graduate of the University of Massachusetts, Amherst and is based out of New York, NY.