Alex Lytle is the Digital Content Lead at Gardner Business Media. His areas of expertise include digital content excellence and growth, specifically in email, social, and web audience development. He has more than ten years of experience in digital marketing, including web design/development, email marketing, lead generation, and more.
Quality Or Quantity? One Company’s Journey to Email Excellence
Three ESPs in one year. Deliverability issues. Unengaged and uninterested list names. Gardner Business Media learned a lot about email in a short amount of time. Learn about their journey in choosing the right ESP, understanding list management and cleanliness, reader engagement through automations, and where they are today through all of it.