Michael Ring is the Digital Business Development Manager for the Process Flow Network and Endeavor Business Media. He has developed his knowledge and experience in the digital advertising industry through his years working in both the agency and publishing. Michael works to keep Endeavor Business Media ahead of trends, while looking to advance capabilities to best serve its clients.
An industrial screening equipment and technology provider was looking for ways to reach its target audience of process engineers while generating high-quality leads for its sales team. By applying a strategy that involved working directly with our brand’s content experts for guidance and deployment, we were able to meet and exceed the client’s expectations. For this initiative, we utilized a three-tier lead nurturing campaign that funneled a segmented list of email recipients through targeted content, ultimately providing a defined list of leads and their level of engagement.