Kyle Shay hails from the creative side of town. Years of lessons learned and successes earned in boutique ad agencies, dot-coms and Canada’s largest B2B media company have shaped his innovative approach to building effective digital strategies. Known for his unique and actionable insights, Kyle aims to ultimately hone an effective product or message and serve it, in context, to a willing audience, any way they want to see it.
As Director of Digital Media, and with the help of a tremendous team, Kyle has combined digital content, web, email marketing, video, podcasts, social media and educational webinars to facilitate well thought out, engaging products for a variety of industries and audiences that Annex serves with its 65+ B2B brands.
About Annex Business Media
Annex Business Media is Canada’s largest B2B media company. Annex has 65 brands in print and online, and in recent years has seen significant growth through expansion of its non-print products. News sites, microsites, email marketing, video, podcasts, webinars, niche events, and digital exclusives are now a significant part of the company’s revenue stream.