Joyce Neth is Vice President, Director of Audience Development & Research for WATT Global Media. She is responsible for attracting, retaining and engaging audiences for WATT’s information products and events that serve the agribusiness and pet food manufacturing industries. She creates insights for strategic decisions, audience marketing, product marketing and proprietary research using knowledge from WATT’s database of audience behavior and demographics.
Prior to joining WATT in 2006, Joyce held senior research positions at two major-market newspaper companies in Pittsburgh and St. Louis. She began her career as a marketing engineer for Westinghouse Electric Corporation.
Joyce is a native of Pittsburgh, Pennsylvania. She is a graduate of Allegheny College, Meadville, Pennsylvania, and earned a Master’s degree from the University of Pittsburgh.
Audience is the ultimate customer: At WATT Global Media, the audience is the ultimate customer and Audience Development, Marketing and Content department are working together to attract, retain and engage audience for Sales to monetize. Joyce will share how audience research and behavioral data inform content creators, product developers and marketers to achieve reader engagement. By following the audience, WATT is creating opportunities for advertisers to engage with their targets by providing readers worldwide with business data, global insights and news to make their operations successful in today’s dynamic agribusiness industry.