Dave Colford is President and Chief Revenue Officer of Hanley Wood Media the premier media, information, and marketing services company serving the residential and commercial design and construction industry. Dave leads top-line growth programs for the company’s building-product manufacturer (BPM) customer base.
Dave oversees all sales, marketing, content, operations, and results, including corporate sales, media platform sales, and strategic marketing services. He is adept at providing both strategic and tactical direction for business growth, client services, and employee development.
Prior to joining Hanley Wood, he led highly effective sales teams within the B2B and B2C technology marketplaces. He served as executive vice president of Global Sales and Operations at Geeknet Media. Before that, he held sales management and executive roles at CMP Technology, IDG, and Ziff Davis Media. He also served as group publisher at Primedia and earlier headed the national sales effort at InfoWorld. His first media job was in events at CMP Media.
Outside of the office, Dave is the proud father of five and is married to his best friend Gilly. He is a very active volunteer with The Boy Scouts of America and various civic associations.
Events and Education as the Core of B2B
Dave will discuss the creation of a progressive event model that spans from buyer and seller connection events to pure-play thought leadership to the always-on education model that turns events into 365 day a year platforms. The new core of B2B media being about the experience and the real-world return on investment for your audiences time and treasury.