Christoph Trappe is a career storyteller who has worked as a journalist, change agent and content marketing executive. He is a global keynote speaker, frequent blogger, trainer and two-time author. His teams’ digital initiatives have been recognized globally. Christoph currently leads content and digital transformation in B2B publishing for three leading brands at Stamats Business Media.
CASE STUDY: How Stamats integrated and aligned three B2B editorial teams for better content success! Stamats Business Media has three leading B2B publications in different but also related industries. In 2018, the teams were re-aligned in a new content division. While editors in chief still maintain autonomy in their areas, they also now collaborate with the other content teams and produce content together, share it and repurpose it. Top in-house content marketer Christoph Trappe will share how Stamats accomplished this organizationally, culturally and how data gets used to make content decisions on a daily basis.