MediaGrowth Blog

The Challenges and Opportunities of Monetizing Data

Hamid Benbrahim, Head of Data and AI at Thomas, gave an excellent presentation of how to make money on data in today’s challenging world.  While data has always been a tradeable commodity, data markets are still very inefficient. Key highlights included productization of data, marketing, and distribution.  Product is still king.  Remove friction and use imagination. 


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