Joyce Neth is Vice President, Director of Audience Development & Research for WATT Global Media. She is responsible for attracting, retaining and engaging audiences for WATT?s information products and events that serve the agribusiness and pet food manufacturing industries. Joyce creates insights for strategic decisions, audience marketing, product marketing and proprietary research using knowledge from WATT?s database of audience behavior and demographics. She says that by following the audience, WATT is creating opportunities for advertisers to engage with their targets by providing readers worldwide with business data, global insights and news to make their operations successful in today?s dynamic agribusiness industry.
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