About Us

Simonsen Sales and Marketing

When Kathi Simonsen’s clients told her that there was a need for an executive conference that enabled B2B Innovators to have Long-Term Success Built on B2B Media’s Core Values, MediaGrowth Summit was born.  In addition, she develops productive sales forces as they sell increasingly complicated multi-media packages.  Kathi background includes over 30 years in management, sales, training and management consulting roles in media.


Kathi Simonsen


Before starting her business, Kathi was Publisher of California Design.  She also sold for Penton (Restaurant Hospitality) and Chilton (IA Mfg Mgmt, Automotive Ind.) where she increased the billings 38% on RH and more than double on AI.   Kathi earned a B.A. degree from Wheaton College, Ill. She loves hiking, backpacking, snow and water sports and has been married since college graduation to her best friend and now business partner, Ed Simonsen.

Ed Simonsen


Financial Management, Operations Management, Writing, Editing, Event Photography Over 30 years in writing, editing and operations.

Jill Schroeder

Event Manager

Administration, Customer Service, Registration, Logistics 17 years in event planning.

Felipe Oliveira

Web Design, IT Support

21 years in web design and IT, extensive portfolio of  superior corporate web design, B.A. in Visual Communications / Industrial Design.


  • Serving readers/users with editorial integrity and the “separation of church and state” which builds sustainable audience trust and loyalty as well as long-term, consistent advertising revenue.
  • Providing advertisers quality audited circulation, research, metrics and innovative products. Becoming a Partner by focusing on clients’ long-term success. Create such high value that price is not an issue!
  • Creating a win/win work culture that attracts and retains the best talent while serving the needs of both experienced and new generation team members.
  • Turning suppliers into Partners that work with you to create a win for the entire community.
  • Building long-term, sustainable and profitable brands while ensuring the community’s on-going success.