Maximizing User Experience and Behavioral Data
User Experience – What is a successful UX and how do you implement it across your digital properties? How can a strategic UX increase traffic and engagement on your sites? Are you maximizing how you present content to your audience? Do you understand the user funnel to and from your digital properties? Are you monitoring metrics to make data-driven decisions?
Behavioral Data – Do you understand how and why your audience is using your digital products? What can you learn from behavioral data? How can you use behavioral data to grow traffic and engagement? How can it be turned into revenue?
Tara May Tesimu is Chief Digital Officer at Winsight Media. Prior to Winsight, Tara was VP of Content and Product Strategy for Patch Media. She helped launch 900 hyperlocal sites for the AOL network as well as a digital reverse-published local news product for the Chicago Tribune. Tara’s career is focused on building highly engaged, loyal audiences. Her expertise is audience development with content, social media, SEO, email, fostering audience engagement and interaction. She has led teams of journalists, digital producers and developers to create optimal user experiences online and offline with a focus on data-driven decisions with proven results.