Every organization is asked to do more with less and while you’re at it, do it faster as well. In Robb’s role as Metrostudy’s VP of Sales calling on some of the most recognizable brands in the residential building products world, he helps B2B clients utilize data to more effectively identify high potential partners. As important as identifying potential clients is developing relevant content to deliver to specific segments of the market. Robb will share with us best practices he sees within our industry as well as broader use cases that are applicable across all industries.
Robb Coltrin serves as Vice President of Sales for Metrostudy’s home building and building products groups. Coltrin leads the Business Development team driving sales of Metrostudy proprietary survey analysis packages, including Metrosearch, Builder Insight, and Mortgage Pro; helping builders, investors and building product manufacturers utilize data to drive revenue. Previously, Coltrin worked at Modern Marketing Concepts, delivering innovative marketing solutions to building product manufacturers. Prior to MMC, he spent 10 years managing sales teams and selling into strategic accounts at Dodge/McGraw-Hill Construction. Robert is a graduate of Penn State University with a BA in Political Science.