Leveraging Your Audience – Developing a Research Panel
One of the core strengths of B2B Media brands is the highly qualified audiences we build and maintain. This past year we engaged in the process to develop a qualified research panel as an additional revenue generating offering.This presentation will review the planning and execution for this effort, the initial results and future plans for building both syndicated and sponsored research programs.
Peter Stamats is President, Stamats Media; COO, Stamats Communications, Inc. Founded in 1923, Stamats offers a full range of marketing, consulting, research and business media services. Across media and markets, Stamats’ multiple divisions collect data and cultivate insights to tell compelling stories and connect organizations with their audiences. Stamats Media titles include Meetings Today, Interiors+Sources, and Buildings.