Paul Tourbaf, President, Residential Construction Group
Hanley Wood Media
Managing a Media Sales Organization for Growth – Paul will share some of the reasons for Hanley Wood’s sales success including strategies for management, motivating salespeople, helping reps adapt to change, putting customers first and building long-term relationships with customers. Hanley Wood’s deep understanding of the housing and construction industry earns them the right to be heard and sell value instead of price while maintaining their core value of integrity.
BIO – Paul Tourbaf is a Group President of Hanley Wood, a business-to-business media, data and marketing company serving the construction industry. In this role, Paul manages Hanley Wood’s flagship brand, BUILDER, and five other leading brands that are fully integrated across print, digital and event platforms. Paul has been at the forefront of Hanley Wood’s business strategy serving in leadership roles since 2003 including Executive Vice President, Corporate Accounts and VP Sales & Editorial for digital. From 1992 to 2003, Paul served in various advertising sales roles with Hanley Wood. He holds a BA degree from St. Lawrence University and enjoys spending time outside with his wife and three kids.