Building & Leveraging Research Driven Thought Leadership to Build Content, Connectivity and Revenue
Legacy media brands have spent decades building audience and delivering niche content. As audience engagement via content grows beyond publisher control and marketing technology eats away at traditional revenue models, content brands need to consider leveraging their brand affinity to build dedicated research solutions coupled with thought leadership programs. Growing and grooming a dedicated research network sets the stage for near and long term content solutions while creating new opportunities for sponsorship, events and other high quality thought leadership output. In this presentation, Paul will explore the operational framework to launch a thought leadership brand but also explore the cultural and business development evolution required to commit to a robust, long lasting program.
Paul is a driven B-to-B sales and business development executive with an extensive 20+ year background working in strategic positions for globally recognized content brands. He has spent his career focused primarily on the technology & healthcare verticals scoping, creating & delivering strategic marketing solutions designed to connect suppliers with qualified end-users & customers. Paul’s strong ability to conceive and craft thought leadership platforms has resulted in the creation of long lasting partnerships that continually deliver value through peer-to-peer interactions, primary research and exclusive high-impact content. In his current role, as Chief Revenue Officer of Brief Media, Paul leads the integrated revenue generation efforts including Brief Media’s industry leading print journals, digital platforms, workflow technology and their new live events division.