Media In the World of Measurement-Based Communication
The CEO of a global marketing communications agency, Leslie will discuss a modern approach to media research, planning, implementation and measurement, and offer suggestions to help media companies best meet the changing needs and requirements of their customer base.
Leslie is an accredited public relations strategist with extensive experience in all facets of marketing communications. She consistently uses research and data to help global clients develop strategy, craft brand identities, sell complex products and build lifetime customer relationships.
As chief executive officer of dgs Marketing Engineers, Leslie oversees the overall strategic planning, creative development, public relations and digital communications activities for the agency and its industrial manufacturing clients. With the launch of her bold, new venture, Magenta Marketing Communications, she collaborates with businesses and nonprofits outside the manufacturing sector, blending fresh ideas with proven strategies that make lives better.
Leslie holds degrees in political science and Japanese from Ball State University and does ongoing graduate work at Georgetown University in the fields of public relations and corporate communications. She is a member of PRSA, the National Association of Women’s Business Owners (NAWBO) and Women in Manufacturing, serves on the board of the Reshoring Initiative and is a founder and vice president of the Indiana Women’s Political Caucus. Leslie also serves on the communications committee for NAWBO Indy as well as the public service and APR committees of Hoosier PRSA. Leslie was named a Rising Star by the Indianapolis Star Press in 2012.
She is a frequent guest speaker on timely communication topics at local and national industry events.