Content as a Paid App: a case study for a recurring revenue stream
As traditional advertising revenue streams in media show more decline than growth, publishers are continually searching for new revenue streams. Elizabeth Green, CEO/Founder or Brief Media, will present a case study for a paid app and responsive website launched in 2015 that has become the fastest growing revenue stream at Brief Media. In this presentation, you will learn from the successes and failures surrounding this product launch and why they are interested in developing additional recurring monthly revenue streams.
Beth Green is CEO and Founder of Brief Media, a media company that services veterinary professionals, both domestic and global, via multiple touch points and across all devices. Each Brief Media brand – Clinician’s Brief, Veterinary Team Brief, Plumb’s Therapeutics Brief, and Plumb’s Veterinary Drugs – helps small animal veterinarians and their teams expand their skills, educate themselves on clinical topics of interest, and engage with content anytime, anywhere. Brief Media has experience exceptional growth in its 13 years in business.