Programmatic Digital Media Buying; Enemy or Ally?
Is programmatic buying going to destroy your revenue model? David Adelman will demystify programmatic media buying and discuss the pitfalls to avoid, and the opportunities for you to use it to your advantage. David will show you how programmatic digital media buying is actually an innovation that allows you to more effectively and efficiently meet your goals.
BIO – David Adelman has been focused on helping marketers get superior results from their advertising investments throughout his 30 year career. He has worked on some of the most recognizable brands in a variety of categories. He pioneered prescription drug DTC advertising beginning with Rogaine in 1988. David has been involved in digital media since the early days, helping companies like Schering-Plough and P&G develop their online marketing presence in the mid 90’s. He is the founder of OCD Media, an independent media services company, which focuses on applying advanced modeling techniques to improve communications productivity. Prior to founding OCD Media, David held key positions at several major advertising agency and media service organizations, including Initiative Media, TN Media, DMB&B/MediaVest, McCann-Erickson and Saatchi & Saatchi. David teaches graduate level integrated marketing at NYU, is a board member for BPA and 2013 honoree of the MIN Sweet 16 for magazine brand leadership.