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MGS Agenda

April 10 - 12, 2018Long-Term Growth Built On B2B Media’s Core Values. Industry leaders will share best practices in B2B Media

TUESDAY, APRIL 10th

  • 2:00 pm – 3:00 pm
    Registration
  • 3:00 pm – 3:30 pm
    Networking
  • 3:30 pm- 5:00 pm
    Facilitated Roundtable Brainstorming Discussions 
    Monetizing Video
    MediaGrowth Councils
    Managing an Editorial Team
    Utilizing Lead Generation Ideas
    Building & Leveraging Research
    Navigating Digital Transformation, Social Media, Data for Revenue
  • 5:00 pm – 7:00 pm
    Welcome Reception

WEDNESDAY, APRIL 11th

  • 7:00 am- 8:00 am
    Breakfast
  • 8:00 am – 8:10 am
    Introduction of MediaGrowth Summit and MediaGrowth Strategies
    Kathi Simonsen, President, Simonsen Sales & Marketing  
  • 8:10 am – 9:00 am
    Insights, Imperatives and Ideas from the Front Lines
    Eric Bearly, Publisher, Bobit Business Media
  • 9:00 am
    Attracting and Retaining Talent in Today’s Socially-Enabled Digital World 
    Greg Watt, CEO, Watt Global Media

  • 9:45 am  
    Innovations

  • 10:00 am
    Break
    Networking and Refreshments in the Breakout Room
    Spend a few moments with some coffee and colleagues, then get to know the sponsors that helped make this summit possible.

  • 10:30 am
    Revenue Growth From TradeShows and Events
    Nancy Walsh, Former President, Reed Exhibitions
  • 11:15 am
    Content as a Paid App: a Case Study for a Recurring Revenue Stream
    Elizabeth Green, CEO/Founder, Brief Media 
  • 12:00 pm – 1:30 pm
    Lunch
  • 1:30 pm
    CEO Panel: 
    Strategies for Growth
    Building Success with a Virtual Company
    Tim Fixmer, CEO, CCI Media,
    Resolving Challenges Across 60 verticals
    Ted Markle, COO, Annex Business Media
    Leveraging Your Audience, Developing a Research Panel 
    Peter Stamats, COO, Stamats Media
  • 2:45 pm
    Innovations
  • 3:00 pm
    Break 
  • 3:30 pm
    Navigating Digital Transformation, Social Media, Data for Revenue
    Scott LoSasso, CEO, LoSasso Integrated Marketing & Managing Partner, Hyperscope Media, LLC
  • 4:00 pm
    Innovations 
  • 4:15 pm
    How to Implement a Profitable Video Strategy
    Chris Hartnett, Digital Publisher, Hart Energy
  • 5:00 pm – 7:00 pm
    Reception: Gather for Pre-Dinner Appetizers
    Enjoy a couple of drinks and good conversations.
    Organize a Group of Your Colleagues for Dinner (On your own)

THURSDAY, APRIL 12th

  • 7:00 am – 8:00 am
    Breakfast
  • 8:00 am
    Developing Your Editorial (Tech) Team
    Kate Hand, Director of Editorial Operations, Gardner Business Media
  • 8:30 am
    Building & Leveraging Research Driven Thought Leadership to Build Content, Connectivity and Revenue
    Paul Mattioli, Chief Revenue Officer, Brief Media
  • 9:00 am
    Innovations
  • 9:15 am
    Media In the World of Measurement-Based Communication
    Leslie Galbraith, CEO, DGS Marketing
  • 10:00 am
    Break
  • 10:30 am
    User Experience Impacting User Behavior
    Tara May Tesimu, Chief Digital Officer, Winsight Media
  • 11:00 am
    Utilizing Data to Effectively Identify High Potential Partners
    Robb Coltrin, VP/Metro Studies, Hanley Wood
  • 12:00 pm
    Adjourn 


2016 Speaker Video

Paul Tourbaf, Group President, Hanley Wood spoke at MGS 2016 about why his conferences/events/awards are so profitable.  Video is under 3 minutes.

The MediaGrowth Summit is open exclusively to B2B Media Executives of all levels. This is a collaborative event with a strong focus on meeting everyone’s needs. Agenda is subject to change. To give your input and to receive answers to your questions, contact Kathi Simonsen.