Close

MGES Agenda

April 5-7, 2017Long-Term Growth Built On B2B Media’s Core Values. Industry leaders will share best practices in B2B Media

WEDNESDAY, APRIL 5th

  • 3:00 pm – 4:00 pm
    Registration
  • 4:00 pm – 6:00 pm  
    Tech Talks 
    Technologies that Increase Revenue  in B2B
    Attend a series of informal presentations by industry experts focused on innovative ideas and technologies.
  • 6:00 pm – 8:00 pm
    Welcome Reception
    Connecting and reconnecting with other leaders of the B2B media community.
    Dinner is on your own at one of the area’s fine restaurants with the party you invite!

THURSDAY, APRIL 6th

  • 7:00 am – 8:00 am
    Breakfast Buffet and Round Tables
    Breakfast and casual conversation with colleagues as well as four optional round table discussions focused on: 1) Editorial, 2) Research, 3) Events, 4) Sales Leadership
  • 8:00 am – 8:15 am
    Introduction of MediaGrowth Executive Summit and MediaGrowth Strategies
    Kathi Simonsen, 
    President, Simonsen Sales & Marketing  
  • 8:15 am – 9:15 am
    Innovative Ways to Manage a Sales Team for Growth 
    Paul Tourbaf, President, Residential Construction Group, Hanley Wood Media
  • 9:15 am – 10:15 am
    Expanding Revenue with Mobile Products
    Mitch Rouda, Chief Revenue Officer, Farm Journal
  • 10:15 am – 10:45 am
    Networking and Refreshments in the Breakout Room
    Spend a few moments with some coffee and colleagues, then get to know the Charter Partners and Sponsors that helped make this summit possible.
  • 10:45 am – 11:30 am 
    Future Trends in Marketing:  CMO’s talk about the Future and Their Needs and Goals. 
    Chief Marketing Officer Panel:
    Karen Bernick, Owner, Karen Bernick Marketing Communications
    Alan Quarry, 
    Chairman, Quarry Integrated Communications
  • 11:30 am – 12:15 pm
    Growth with Events
    Jonathan Chalon, Publisher, Simmons Boardman
  • 12:15 pm – 1:30 pm
    Lunch
    Another chance to network with old and new friends
  • 1:30 pm – 2:45 pm                                                              
    Strategies for Growth and Future Trends in B2B Media
    Chief Executive Officer Panel:
    Randall Friedman, CEO, Lebhar Friedman
    Richard Kline, Chairman/CEO, Gardner Business Media
    Edward Gillette, CEO, Scranton Gillette Communications/SGC Horizon
  • 2:45 pm- 3:30 pm
    Programmatic Buying in B2B Media
    David Adelman, Managing Director, OCD Media

  • 3:30 pm – 4:00 pm
    Networking and Refreshments
    Visiting with Presenters in the Breakout Room and Charter Partners and Sponsors.
  • 4:00 pm – 5:00 pm
    Increasing Revenue by Empowering Your People
    John Cappelletti, 
    CEO/President, Putman Media
    Christy Dickman, VP/HR, Putman Media 
  • 5:00 pm – 7:00 pm
    Reception: Gather for Pre-Dinner Appetizers
    Enjoy a couple of drinks and good conversations.
    Organize a Group of Your Colleagues for Dinner (On your own)

FRIDAY, APRIL 7th

  • 7:00 am – 8:00 am
    Breakfast Buffet and Round Tables 
    Enjoy breakfast and interaction with colleagues as well as five optional round table discussions 1) Content Marketing,  2) Strategy Councils, 3) Mobile B2B Media Ad Buying Trends, 4) User Experience and Behavioral Data,  5) Sales Management
  • 8:00 am –9:00 am
    Innovative Long-Term Growth Accomplished by Serving Readers First with Integrity 
    Editorial Panel:
    Emily Howard, Editor-in-Chief, Group Publisher, Columbia Books
    Jim Keefe, 
    Executive Vice President, Group Publisher, GIE Media
    Marianne Wilson, Editor-in-Chief, Chain Store Age, Lebhar Friedman
  • 9:00 am – 9:45 am
    User Experience and Behavioral Data for Growth
    Tara May Tesimu, 
    Chief Digital Officer, Winsight Media
  • 9:45 am – 10:15 am
    Networking and Refreshments
    Visiting with Colleagues, Presenters, Charter Partner and Sponsors at their tables in the breakout room.
  • 10:15 am – 11:00 am
    Exclusive! New Research Demonstrates the Power of B2B Media
    Joe Pramberger, 
    President, Tech Briefs Media Group
  • 11:00 am – 12:00 pm
    The Search for a Sustainable Media Future:  Integrating Content Marketing Into Your Core Business
    Eric Bearly, Publisher, Bobit Business Media
  • 12:00 pm
    Adjourn

2016 Speaker Video

Paul Tourbaf, Group President, Hanley Wood spoke at MGES 2016 about why his conferences/events/awards are so profitable.  Video is under 3 minutes.

The MediaGrowth Executive Summit is open exclusively to B2B Media Executives with titles of Owner, Chairman, CEO, President, COO, CFO, EVP, SVP, VP, Publisher(Brand Manager) who publish a magazine (print or digital).   This is a collaborative event with a strong focus on meeting everyone’s needs.  Agenda is subject to change.   To give your input and to receive answers to your questions, contact Kathi Simonsen.