Scott LoSasso is a Chicago based business owner and entrepreneur. Since 1989 he has owned and managed LoSasso Integrated Marketing, a mid size advertising agency based in Chicago. He has also established Hyperscope Media, a digital media services and consulting business and www.practicalmachinist.com, the largest digital publishing property in the metalworking industry. Across these organizations Scott employs 45 people and works across a range of industries including manufacturing, agriculture, construction, healthcare, technology and food and beverage. Scott has unique perspective as both the buyer and the seller of digital advertising and publishing products.
Over the past 6 years, PracticalMachinist.com has seen year-over-year organic growth as high as 300% and is projecting growth of more than 25% in 2018. The property has evolved from a discussion board selling banners and email, to an ecosystem of digital products that encompasses account based marketing, email, social media, native advertising, video and a continuously evolving mix of modern marketing channels. Scott will share his perspective how publishers can navigate the digital transformation and immediately begin to unlock their revenue potential from digital products through social media, data monetization, audience development, and more progressive use of content and editorial expertise.