How to Implement a Profitable Video Strategy
The path to implementing video within an established B2B publishing company can be steep. Navigating internal politics, department ownership and oversight, monetization strategies, equipment and a number of other complex considerations, requires decisions to be made well before moving into the video space. Chris will walk through some of the objections that may be encountered along the video journey, and ways to overcome them. He’ll also share insights on various monetization strategies for video beyond pre/mid roll, and discuss the importance of data/analytics for video programs.
Christopher Hartnett is the Digital Publisher at Hart Energy, a media company based in Houston, TX serving the oil and gas industries. He has been in B2B publishing for 15 years, and was with publishers including Cygnus Business Media (now Southcomm) and Penton prior to joining Hart. For the past seven years, his role has been dedicated exclusively to the digital space, which in addition to digital strategy and business development, also includes an emphasis on implementation and monetization of video. Today, Hart Energy is widely recognized as the leading provider of recurring quality video programming and custom video solutions in the oil and gas space.